How IoT is Revolutionizing The Fashion Industry

How IoT is Revolutionizing The Fashion Industry

How IoT is Revolutionizing The Fashion Industry

The fashion industry is massively driven by the latest trends including the internet of things (IoT).

Smart shopping through IoT provides more transparency and convenience to customers and fashion brands.

IoT automates our world by enabling us to interact and connect with everyday objects like customers, manufacturers, companies and stores via the internet. 

Having an idea regarding the emotions that a consumer associates with a brand is what plays a role in enhancing one’s interaction with them and in turn, their sales outcome as well. 

Selecting the right clothes is hardly easy, especially with multiple aspects to be considered such as the size of the outfit or its brand or the materials used.

Fashion outlets are now revolutionizing the way users shop by providing them access to data regarding their clothing like never before.

IoT has numerous benefits that are linked to fashion as well healthcare. Smart sensors located in a shirt, for example, could track your heart-rate or temperature, while socks could measure your steps, calories consumed, amongst other data. This data will provide experts or doctors with valuable information that enables them to monitor crucial health and performance metrics.

The use of IoT in fashion isn’t just about the application of wearables such as Google Glasses or smartwatches, it also involves the stitching of invisible sensors onto cloth fabrics or enabling interconnected apparels to perform various functions such as notifying the user about the product’s materials, assisting in detecting the product if its lost or even in facilitating style tips.

Fashion brands rely on IoT to cut down the loss and enable more efficient management of inventory with the help of its tracking feature. IoT also helps in keeping track of any cases of fraud by barcodes and RFID tags, developing customer loyalty, and item popularity record to guarantee that one remains aware of present trends surrounding the customers.

IoT promises to progress to a point where the wearer can alter any aspect of the outfits they are purchasing. Stores would overtime install smart mirrors, which will allow the customers to try out varied pieces of clothing in real-time and also make virtual changes in the case of the length of the clothes, the size, design, patterns, and color before they place their customized smart clothes order.

The technology also assists the customers in developing tailor-made pieces that are one of a kind and which stand out.

Various fashion designers are now exploring the idea of connecting IoT with clothing to develop smart clothing items that can provide the user with the item's location in case it gets misplaced. The sensors installed in the user's clothing can send the user a signal on their phone letting them know the exact location of the clothing article. 

The future of IoT has the potential to be limitless. Advances to the industrial internet will be accelerated through increased network agility, integrated artificial intelligence (AI) and the capacity to deploy, automate, orchestrate and secure diverse use cases at hyperscale.

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Susanna Koelblin

Commercialization & Sourcing Leader Focused On Circularity

From blockchain to recycling, Susanna talks about emerging technologies and circularity topics in the fashion industry.

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