It is safe to say that the real estate market has had a few ups and downs in the last decades.
The industry went through a few crises (COVID-19 being the most recent), but it always bounced back, stronger than before. Moreover, due to recent advancements in technology, it is easier to make house presentations available online and even easier to promote yourself using a wide range of channels.
The only problem is the competition! Since it’s so easy to promote your listings online, everyone does it so it’s getting increasingly difficult to stand out from the crowd. That’s why it’s important to come up with creative and original marketing strategies that will take your real estate business to the next level.
Website + blog + email marketing, this is the standard approach and it works wonders when you give it all your effort. A high-end website and well-maintained blog is the recipe for success in
generating leads in real estate, as long as you create value and position yourself as an authority in the area.
But doesn’t everyone else do the same thing?
True, this is a tried and tested recipe and everyone knows how to put together a site and blog. But not everyone knows how to make them work hard for their business! A website needs to be maintained and constantly updated to fit the new standards.
For instance, modern real estate websites offer video tours of the best listings. In addition, modern real estate blogs keep their audience entertained and engaged with all sorts of highly-valuable tips about properties and home improvement.
It may seem like a futile endeavor, but when used right, social media gets results. You can start by creating pages on some of the most popular platforms (such as Instagram, Pinterest, or Facebook), but you should also consider paid advertisements and influencers.
Paid ads are quite efficient if you know how to target the right audience, but you can get stellar results by partnering up with several influencers. Moreover, it helps to find local influencers, who can spread the word using various channels.
In addition, you can use social media to collaborate with other realtors in order to provide your audiences with versatility and a more diverse offer.
People are not just looking to buy a house - they also want to move into a good neighborhood, with access to major venues, green spaces, and amazing landscapes. Now, not all locations are jaw-dropping, but every location has at least one or two amazing spots for gorgeous pictures.
So, to spice things up and keep your audience engaged, share as many amazing pictures of the surroundings as possible. It also helps to get a drone for aerial pictures of the properties and the area.
Please note that it’s important for these pictures to be of high-quality and artistic, so people would be impressed. After all, anyone can snap a picture nowadays, so it’s not easy to stand out from the crowd. Therefore, if you are not used to taking professional photos, it is a good idea to hire someone who has the skills and the equipment (it’s also more cost-effective).
In summary, it is important to stay present in your customers’ line of sight and keep engaging the audience. However, you should also pay attention to your channels’ security as well since many businesses went down after a data breach.
To protect your data and the privacy of your customers, it is mandatory to use secure online channels and avoid the so-called free platforms. If your customers and prospects don’t feel safe on your site or blog, they won’t return!