Indian residential real estate is increasingly driven by end-users - and women homebuyers are emerging as major contributors towards this trend.
ANAROCK's latest Consumer Sentiment survey indicates that as many as 77% women home seekers are looking to buy property for end-use; merely 23% will buy homes as investments. In contrast, approx. 62% men are looking to buy property for end-use and 38% for investment purpose.
Notably, for 87% women end-user homebuyers, these will be their first homes.
Anuj Puri, Chairman - ANAROCK Property Consultants says, "The growing dominance of women homebuyers has been an ongoing phenomenon over the last few years, especially in urban centres. Now, their preferences are also distinctly shaping newer trends. While 'proximity to workplace' was the top priority for both male and female survey participants looking to buy homes, 35% of the polled women consider suitable amenities within a housing project the second-most important factor. For men, the second-most important factor was the largest size they can afford."
Trends also reveal that more and more young women buyers are now coming forward to buy a property. 47% women property seekers polled in the survey were in the age bracket of 25-35 years, followed by 41% in the 35-45 years age. Interestingly, 5% women property seekers were also aged within 25 years. In contrast, 47% male home seekers were in the 35-45 years age bracket, while 34% were aged between 25-35 years.
Women homebuyers' preferences - the latest trends
Anuj Puri, Chairman of ANAROCK Group is a highly respected industry authority and thought leader with 30 years' experience in leveraging Indian and global real estate opportunities. His company ANAROCK has a staff complement of over 1800 qualified and experienced professional, with offices in all major markets in the country, dedicated services in Dubai and a global footprint with over 80,000 preferred channel partners.