How Building A Better Website Can Drastically Increase Revenue

With the advent of the internet and globalization, a website has become one of the most important ways for any business to reach out to its customers.

A clean-cut, professional-looking website can help establish credibility in an online setting and allow businesses to sell their products or services more efficiently.

But what is it that makes a webpage look “professional”? What are some of the best practices for designing websites that convert visitors into paying customers? This article will guide you through some simple tips on how you can create a better web page for your company! 

Building Conversion Rates

Converting visitors into customers is the single most important metric that any business should be tracking. According to the professional team at trustmary.com, conversion rates tell you how well your webpage and marketing materials are converting and if they need to be changed or reworked. There are many tools out there that will help you collect this data so you can see what parts of your webpage work and which ones don't.

For example, some tools allow you to track how many visits your page receives, what browsers people use (so that you can check for compatibility), and where they come from. Most importantly, they will tell you which parts of your page are capturing people's attention the most so you know if there is something wrong with your layout or copy.

Designing Your Page

A good rule of thumb when creating your page layout is to have four columns with content in each column. The text should be aligned left or right across all the columns. It doesn’t matter which you choose, as long as the text is aligned in a single direction. This creates a simple, organized layout that allows visitors to focus on what they need to read and interact with.

It is best practice to have your logo placed at the top-left corner of each page on your site and to have the menu bar on top directly underneath the logo. Having these two things allows visitors to navigate your site more efficiently, and they will know where to go when you use your logo in all of your marketing material (e.g. business cards).

The Website's Content

The content of your page should be easy to read and make sense. Having a lot of text on the main part of your webpage will deter people from reading it. Even if you don't have a great deal of information, try to add something new every time you update your website so that visitors always know they can find something new when they come back.

In general, people want to know exactly what you offer and how it can benefit them. Be detailed in your descriptions of products or services, but don't go into too much unnecessary detail. If a prospect is interested in what you have to say, they will spend the time scrolling down and reading more about it. If not, they will most likely leave your website.

Placing Testimonials On Your Site

One of the best ways to show visitors that you are trustworthy is by placing testimonials on your site. These can be from clients who are happy with what you do or even family members and friends. Using these throughout your webpage shows prospects that other people have used your product or service and had a great experience with it.

For example, if you own an online clothing store, try having happy customers write short reviews about your products and what they like so much about them. This will give people the feeling that they will be just as satisfied when purchasing from you.

Avoid Pop-ups and Auto-Playing Videos

Having these types of advertisements on your page is very distracting. Not only do they take away from the design, but they are known to cause problems with some browsers and turn people away from your site.

Not everything you can find out there will be detrimental to your business model, so pay close attention to the advertisements that are being displayed to your website visitors.

Having a Contact Page

This is one of the most important pages to have on your site. People want to see that you are willing and ready to help them with whatever they need, and having a page specifically for this allows you to advertise your product or service more efficiently by directing people there.

Customers will be looking for contact information if they ever run into problems or have questions about your product or service. Whether you offer free shipping, accept returns, or offer a warranty on your products, make sure to include these details in the contact us section of your page.

A well-designed website is a key to attracting more customers and increasing revenue. By following the best practices outlined in this article, you can create a webpage that looks professional and easy to navigate, while also providing valuable information about your products or services.