Issac is the author of Something Between Him And Her- His First Kiss and co-author of The Growth Hacking book series. He loves dissecting SaaS tools and writing about SaaS. In his free time, he loves binge-watching Netflix and gorging on books. His BBN Times column will be about content marketing, SaaS, movies, writing, and life. If you want to know more about him, Follow him on Twitter, Instagram and connect with him on LinkedIn.
A 1-minute video on Instagram gains more traction than an IGTV video.
I woke up with a heavy head this morning.
According to Forrester, it takes buyers 11.4 pieces of content to make a purchasing decision.
Creating content that generates quality challenges was the topmost content marketing challenge faced by more than 50% of marketers as per a survey conducted by SEMrush in 2019.
Being a writer in B2B marketing, for me, The True Influence summit was a treat to watch.
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