Issac is the author of Something Between Him And Her- His First Kiss and co-author of The Growth Hacking book series. He loves dissecting SaaS tools and writing about SaaS. In his free time, he loves binge-watching Netflix and gorging on books. His BBN Times column will be about content marketing, SaaS, movies, writing, and life. If you want to know more about him, Follow him on Twitter, Instagram and connect with him on LinkedIn.
Like every expertise in the world, content marketing is subject to change, and trends always have a huge impact on the way content marketing is evolving. Professionals around the world have a habit of following the trends. Aspiring people latch on to the new trends, innovative ideas and concepts, try them out, and if it works for them, they continue doing it, or else they drop it and try something else.
In the business world, there are majorly two types of businesses, and they are:
A content strategy is a segment of your marketing plan that deals with the management of any media that you create and own – written or visual.
Internet was the big revolution in the 90s, and as we entered the 21st century, the Internet took all of us in the digital era. Now, the world is planning to go through another revolution - the decentralisation Revolution - and the signs have started showing up.
Content is the king you say, it is no more a king. The digital age along with the outburst of content across all social media platforms has made it a kingdom. A kingdom ruled by the customer - Yes, you read it right, the customer is the new king. A new study from TrackMaven says that though brands and businesses are investing their money in implementing greater and better content strategies engagement has been getting lower than ever. This is an outcome that a simple supply-and-demand analysis could have predicted, but keeping all the reports and observations aside, a content explosion over the digital space has made customer the king. Now the customer has a choice, the power of choice.
BBN Times connects decision makers to you. Experts in their fields, worth listening to, are the ones who write our articles. We believe these are the real commentators of the future. We quickly and accurately deliver serious information around the world. BBN Times provides its readers human expertise to find trusted answers by providing a platform and a voice to anyone willing to know more about the latest trends. Stay tuned, the revolution has begun.
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