James Calder Digital Expert

James is the Marketing Director at StratIS. He was named Top Voice on LinkedIn in 2015, and the number two voice in healthcare from more than 2 million bloggers on the platform. He was the creator of the Seinfeld Birthday Project, which went internationally viral, received more than 1 million YouTube views, and was featured in hundreds of newspapers, blogs, TV shows and radio programs. He also co-founded TAP Social Media, a boutique-marketing agency located in Philadelphia, PA. James holds a B.A. in Mass Communication from Bloomsburg University of Pennsylvania.


The Importance of Playing with Your Kids

My daughter recently started scheduling playdates with me at 7 pm. She’s very clever because bedtime is supposed to be around 7:30 but once we are playing it always runs over.


Why 2020 Must Be The Year Of Trying New

Something refreshing arrives with a new decade. A new year and decade provide everyone in business an opportunity to start fresh.


Benefits of IoT Sleep

As the director of marketing and communications at a leading IoT software company, I am always interested in the latest and greatest Internet of Things products. I am also slowly turning my Philadelphia row homeinto a smart home. We all have seen the smart home product displays in major box stores like Home Depot and Lowes. These are usually door locks, thermostats, lights, cameras, alarms, and more. However, when most people think of smart home products they do not immediately think of smart sound machines. As the father of two young children under five, I really enjoy a good night's sleep. As a resident of Philadelphia living in a row home with shared walls, my wife and I have been using a simple white noise machine for the past five years.


8 Ways To Recruit Residents Using Smart Apartment Technology

The competition for your resident’s attention and rent dollars remains extremely competitive. Properties that move fast to evolve quickly alongside with advancements in smart home technology are thriving.


Understanding Technology As An Amenity

Technology as an amenity is a term that continues to receive more attention in the multifamily housing industry. According to HousingWire there is a 95 percent occupancy rate in apartments in the US. This means that property owners and management companies are facing some fierce competition for securing and retaining residents. For decades this meant having great amenities on your properties like fitness rooms, covered parking, swimming pools, game rooms, and more.