Joe is VP of Corporate and Demand Marketing at Scorpion. He is also the CMO of Stockchain Global and Advisory Board Member at Ylixr. He has over 12 years experience managing various areas of marketing including research, media buying, social, and overall strategy. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. Joe holds a BSc in Finance and MBA in Strategy & Marketing from the University of Utah. He also has an Executive Degree in Entrepreneurship and Innovation from the Stanford University Graduate School of Business.
The future of work is only as good as the productivity software you rely on. Time and money are two of the most important things in business. Without money you can’t keep your doors open, make payroll, or invest in the future. Time is undefeated in its quest to define business. It’s a finite resource, something that we never have enough of, and something that if placed in the wrong thing can set you back even more time.
My last day of a 5 week sabbatical from Adobe was similar to the first day it started. I got up with my two little boys and made them breakfast, brushed their teeth, and got their clothes on while my wife was with our baby. The next step was something I had never experienced before though, instead of heading off to work I stayed. I stayed longer than I had ever stayed away from work or school since I was 16 years old. Also, as I wrote about earlier, I completely shut down all notifications from both email and social media to go completely off the grid. I learned a lot about myself, my family, my job, but 3 things stand out.
I’ve been given a gift over the next 5 weeks from my employer Adobe. Its not money, a promotion, or a traditional gift you might think of, but rather the gift of time. After 5 years of working at Adobe each employee is offered a 4 week sabbatical. A time to unwind, relax, and focus on the true things outside of work that bring us joy. The office also has a customary week shutdown during the week of 4th of July, so that gives me 5 weeks to spend with my family.
How likely are you to recommend this product to a friend? Please answer on a scale from 1-10. This simple question developed by Fred Reichheld in 2003 during his time at Bain & Company became known as Net Promoter Score (NPS). Since then, this score has been largely accepted to be a way to measure customer loyalty, but that was before social media existed.
What is it that creates a great customer experience? Is it a good interaction with customer service or with a mobile website or app? Is it personalization in messaging, or something else entirely? In a recent survey by Gartner, it said that by 2017, 89 percent of marketers expect customer experience to be their primary differentiator.
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