Karthik is the Co-Founder of Pink Ladder and Founder & Director of ThoughtStarters. He has over a decade of experience in branding, communication strategy, executive communication & thought leadership marketing, human resource and operations management. He has been instrumental in creating many award winning programs for leading brands like MeritTrac-India's largest Skills Assessment Company, Wipro Technologies and Accenture. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles in international journals & has been a guest speaker at many Ivy League Universities globally. He is a serial entrepreneur, always on the look out for the next big idea! Karthik has a Bachelor's Degree in Computer Science from Bangalore University and an MBA in Marketing & Finance from IIPM Bangalore.
Organization policies that were developed keeping a male workforce in mind, a societal mindset of considering men as sole bread winners and women as the care takers, considering women to be more emotional and not suited to take up leadership roles have all resulted in women not being considered for CXO positions. It's time organizations start looking at gender diversity as a key strategic business driver.
A recent Grand View research report states the global chatbot market is expected to reach $1.23 Bn by 2025 ushering in a chatbot revolution. The evolution of chatbots along with an extraordinary growth of messaging applications has created an opportunity for the marketing team to save costs while deliveringbetter experience. Here are three ways chatbots can be leveraged by brands to improve their content marketing strategies and meet evolving customer needs.