Karthik is the Co-Founder of Pink Ladder and Founder & Director of ThoughtStarters. He has over a decade of experience in branding, communication strategy, executive communication & thought leadership marketing, human resource and operations management. He has been instrumental in creating many award winning programs for leading brands like MeritTrac-India's largest Skills Assessment Company, Wipro Technologies and Accenture. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles in international journals & has been a guest speaker at many Ivy League Universities globally. He is a serial entrepreneur, always on the look out for the next big idea! Karthik has a Bachelor's Degree in Computer Science from Bangalore University and an MBA in Marketing & Finance from IIPM Bangalore.
A lot of us tend to worry about things which are often not in our control.
At the core of any content marketing strategy is persuading your target audience to covert to sales opportunities.
A recent survey by ThoughtStarters shows that over 85% of B2B buyers believe the quality of content they receive is of poor quality & does not demonstrate thought leadership effectively.
Email marketing continues to be an integral part of content marketing.