Karthik is the Co-Founder of Pink Ladder and Founder & Director of ThoughtStarters. He has over a decade of experience in branding, communication strategy, executive communication & thought leadership marketing, human resource and operations management. He has been instrumental in creating many award winning programs for leading brands like MeritTrac-India's largest Skills Assessment Company, Wipro Technologies and Accenture. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles in international journals & has been a guest speaker at many Ivy League Universities globally. He is a serial entrepreneur, always on the look out for the next big idea! Karthik has a Bachelor's Degree in Computer Science from Bangalore University and an MBA in Marketing & Finance from IIPM Bangalore.
Did you know there are there are 21 million tweets per hour on Twitter, over 1 million videos played on Vine every minute and over 100 million likes every minute on Insta! With this information explosion, one might wonder whether it makes sense for content creators to still explore long format content?
Small businesses face a key challenge of increasing ROI with a limited marketing budget and resources.
A lot of us tend to worry about things which are often not in our control.
At the core of any content marketing strategy is persuading your target audience to covert to sales opportunities.