Karthik is the Co-Founder of Pink Ladder and Founder & Director of ThoughtStarters. He has over a decade of experience in branding, communication strategy, executive communication & thought leadership marketing, human resource and operations management. He has been instrumental in creating many award winning programs for leading brands like MeritTrac-India's largest Skills Assessment Company, Wipro Technologies and Accenture. He has worked closely with leading universities, industry bodies, analysts and research firms globally and acted as a catalyst in providing best practices and insights to customers across sectors. He has authored papers & articles in international journals & has been a guest speaker at many Ivy League Universities globally. He is a serial entrepreneur, always on the look out for the next big idea! Karthik has a Bachelor's Degree in Computer Science from Bangalore University and an MBA in Marketing & Finance from IIPM Bangalore.
B2B content marketing is an evolving and dynamic field with changes in consumer behaviour, algorithms, formats and data analytics.
Last month, I was a panelist at the BangaloreBizLit Festival to discuss the changing role of marketing in the new normal and how my book “The Thought Leader Way” can help B2B leaders drive their business forward with thought leadership in an altered world.
One of the key aspects of content marketing is to be constantly relevant to your target audience.
Outsourcing content marketing saves time and money.
When it comes to SaaS marketing, it has its own playbook.
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