Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.
It’s common to dismiss a brand when you have a small budget.
Strategy itself is the encapsulation of how you’re going to achieve a given aim.
Brands that feel human create magnetism.
My son is in charge of feeding our cat, Oscar.
The short answer is yes: brand is particularly relevant for businesses that don’t advertise.
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