Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.
Well, first you need to recognize that this is not sustainable: not if you aim to be a profitable and growing company.
You cannot “out-Amazon” Amazon.
As a brand strategist, I am frequent asked for advice on naming a business or a product.
I’m going to read you a newspaper ad that appeared in the year 1900.
When your budget is modest, you need every dollar to work hard. You need focus.
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