Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.
How different should a brand be? All brand positioning should differentiate you.
Don’t name your company or your product. Name your positioning.
A wrong way to approach building a brand is to be you-centric, rather than customer-centric.
What's the number-one secret weapon for brand building? Empathy.
Let’s take back this word, brand, so that it is useful for you as a leader.
BBN Times connects decision makers to you. Experts in their fields, worth listening to, are the ones who write our articles. We believe these are the real commentators of the future. We quickly and accurately deliver serious information around the world. BBN Times provides its readers human expertise to find trusted answers by providing a platform and a voice to anyone willing to know more about the latest trends. Stay tuned, the revolution has begun.
Copyright © BBN TIMES. All rights reserved.