Lindsay is a Brand Strategist and Founder of Ironclad Brand Strategy, which builds brands using an exacting and analytic method. Her background as a P&L owner at Clorox fostered a deep appreciation for the executive charge: to create sustainable value. Ironclad advises companies from burgeoning startups to national corporations, including Zulily, IMDb, T-Mobile and Starbucks. Lindsay holds an MBA in Business from the University of California Berkeley, Haas School of Business.
Plain language is a clear, concise, and easy-to-understand writing style that can benefit your brand in several ways.
Focusing on your strengths can help you create a more efficient work flow with your team.
Moments of truth are based on interactions with your product or brand that either make or break the customer experience.
If you like measurability, you are in good company.
The most valuable brands are the ones that solve deep human needs for their customers.
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