Mark Laudi is a media and communications mentor with 24 years of expertise in the media industry, including mission-critical B2B communications, crisis communications, public speaking and presentation skills. Besides mentoring business and political leaders worldwide in media skills, public speaking, and conference presentations, Mark is a much-sought-after speaker, conference anchor, and panel moderator at business events. He conducts master classes in media and presentation skills as well as crisis communications workshops for senior executives at a large number of multinationals in Asia, the Middle East and Europe. Mark also possesses expertise in investor relations and invests in online startups that cater to the needs of SMEs.
A surprising number of media training participants have asked me why they can't just speak their minds like Donald Trump. They admire his courage to say what he thinks. They find it refreshing and authentic to get an unvarnished, warts-and-all view on virtually every topic imaginable, even if they disagree with it.
In the whole Brexit chaos, the person who has impressed me the most is the former Speaker of the House of Commons, John Bercow. He has ensured that the agenda and the rules of the House have been followed, that parliamentarians wishing to speak got their turn, and he has waded into the frequently unruly debate to keep "OOORRDEERRRR!"
If the 2010s were the decade of cloud computing and big data, the 2020s will see a torrential downpour. Already more than 20 billion IoT devices are contributing data. Smart cities will add to that, as will Enterprise Content Management and Machine Learning. These will threaten to drown business leaders that have to derive insights and plan strategies based on veritable oceans of data.
My clients for media skills and executive presence training are almost exclusively senior business and government leaders. But when National University of Singapore asked me a few years ago to coach their top MBA students, I accepted. The opportunity to contribute to the development of future business and government leaders was too good to pass up.
Read the headline again. Isn’t it crazy that in the 2020s your corporate communications team is going to have to grapple with such strange media enquiries.