Matthew is the Co-Founder of China Channel. He is a well-known speaker and writer about WeChat and Tencent (China's largest internet company). His opinions are regularly featured in global media: The Economist, BBC, The Financial Times, Forbes, Quartz, TechCrunch, TechinAsia, Campaign Asia, eMarketer, AdAge. Matthew's company China Channel organizes China’s largest WeChat marketing conference series for international companies. He works primarily with international businesses to help form and implement their WeChat platform strategy. Co-host of the China Tech Talk podcast produced together with China's largest English language tech media, Matthew has been based in China now for over 13+ years. His book 'Building your Business through WeChat' is due for release early this year. Matthew holds a Bachelor of Science in Economics from the University of Southampton.
A few months ago, WeChat announced that they are partnering with GAP to launch a range of WeChat branded clothing (see picture below). WeChat's first major foray into releasing official branded merchandise. But it seems that this is could just be the beginning of WeChat’s plans to move into more merchandising and there are some big clues that point to WeChat opening their own branded ‘WeStores’ soon.