Nischala Murthy Kaushik Marketing Expert

Nischala is the Global Marketing Head at Wipro. She is a new age marketer who enjoys work which has a jazz and bass of logic, creativity and making a global impact. She is also an advisor / mentor with several global initiatives involving startups, technology consortia and #WomenAtWork communities. Her expertise is to craft and design high impact marketing strategies for emerging and high growth technology areas like blockchain, AI, next generation solutions. She believes the equation to marketing success is moving the dot from mind-share to market-share to profit-share. Her claim to fame is being among India's 2017 Top 100 Brand & Content Custodians, a TEDx talk, being among Twitterati and featuring in several global "Best in blogging" lists. Nischala holds an MBA from IIM Bangalore. You can follow her on Twitter @nimu9

 
How to Support a Cause

How to Support a Cause

When I look around I find many individuals and enterprises embarking on numerous initiatives aligned to specific causes – Causes related to improved education, affordable healthcare, better employee ability, betterment of animal welfare, eradication of poverty, affordable energy, a green earth, better policies, administration, governance, job creation and equitable wealth distribution.

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Life Cycle: Weekly Reflections

Life Cycle: Weekly Reflections

The first time I came across the word 'life cycle' was in primary school. It was the life cycle of a butterfly - called metamorphosis.

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Habits Define You or You Define Habits?

Habits Define You or You Define Habits?

Today, India completed 127 days of lockdown. 127 days is 3048 hours. That is good amount of time, especially if you are grounded at one place - which is your home.

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Flavors of Friendship

Flavors of Friendship

Last few weeks (Thanks to the current global pandemic), I have had the opportunity to re-connect with many of my old and long lost friends.

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Have You Invested in these Basics? | Weekly Reflections

Have You Invested in these Basics? | Weekly Reflections

Anyone wise and who wished me well always said “Get the Basics Right”.

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