Nischala Murthy Kaushik Marketing Expert

Nischala is the Global Marketing Head at Wipro. She is a new age marketer who enjoys work which has a jazz and bass of logic, creativity and making a global impact. She is also an advisor / mentor with several global initiatives involving startups, technology consortia and #WomenAtWork communities. Her expertise is to craft and design high impact marketing strategies for emerging and high growth technology areas like blockchain, AI, next generation solutions. She believes the equation to marketing success is moving the dot from mind-share to market-share to profit-share. Her claim to fame is being among India's 2017 Top 100 Brand & Content Custodians, a TEDx talk, being among Twitterati and featuring in several global "Best in blogging" lists. Nischala holds an MBA from IIM Bangalore. You can follow her on Twitter @nimu9


Women In Tech - Taking and Making it One Step Ahead

A couple of months, I had the opportunity to be at the #WomenInTech session where the conversation pivoted around how #WomenInTech are Taking and Making it one step ahead at a time. A range of topics were covered on how one's mind-set, aspiration and passion coupled with opportunity, an enabling environment, guidance, resilience and professional networks are critical to navigate a long and meaningful career for #WomenAtWork.


Leadership Lessons from Kids: How Does the Leadership Journey Start?

As a parent, the first day your kids go to formal school is a milestone and memorable moment for very many reasons. I don't know if it is harder for the kids or for the parents - but I do know that both sides go through their share of anxieties since it is fundamentally dealing with change. And how one deals with this change, depends on the nature of the kid and the parent.


Leadership Lessons from kids: To Follow the Rules or to Break the Rules?

A few weeks ago, I was unwell and had been advised rest for a few days. Since it was the weekend and kids were at home, I told them that it was in their best interest to keep distance from me.


Leadership Lessons from Kids - When they disagree for reasons only they know or don't!

My daughter was learning 4 digit numbers in school. For practice, I asked her to write numbers from 999 to 1099.


Leadership Branding on Twitter

“Can you help me create my Twitter profile?”, “I know Twitter can help in leadership branding, but I don’t know how to get started”, “I don’t know what to tweet”, “I don’t know why anyone will read my tweets” – These are some of the questions I get asked by CxO’s and business leaders on a regular basis. Even though Twitter has been around for more than a decade, too many business leaders are yet to unlock it’s complete potential.