Nischala Murthy Kaushik Marketing Expert

Nischala is the Global Marketing Head at Wipro. She is a new age marketer who enjoys work which has a jazz and bass of logic, creativity and making a global impact. She is also an advisor / mentor with several global initiatives involving startups, technology consortia and #WomenAtWork communities. Her expertise is to craft and design high impact marketing strategies for emerging and high growth technology areas like blockchain, AI, next generation solutions. She believes the equation to marketing success is moving the dot from mind-share to market-share to profit-share. Her claim to fame is being among India's 2017 Top 100 Brand & Content Custodians, a TEDx talk, being among Twitterati and featuring in several global "Best in blogging" lists. Nischala holds an MBA from IIM Bangalore. You can follow her on Twitter @nimu9

 
Lessons of Life No School Teaches You: A New Series

Lessons of Life No School Teaches You: A New Series

I have always been an 'academic star' – right from Nursery School way up until my Management Degree at IIM (Indian Institute of Management).

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The Most Wonderful Moments in the First Year of Motherhood

The Most Wonderful Moments in the First Year of Motherhood

Motherhood is a new chapter in any woman’s life.

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Reflecting on Weight Loss and Decision Making

Reflecting on Weight Loss and Decision Making

Over the past 2 decades I have had some great highs in my personal weight.

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The Global Pandemic Has Inspired an Innovation Renaissance: Are You Ready to Get Set Go?

The Global Pandemic Has Inspired an Innovation Renaissance: Are You Ready to Get Set Go?

The global pandemic has shifted the focus for businesses across the world to preserving resources and energy to stay afloat, so teams tend to press pause on innovation.

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