Nischala Murthy Kaushik Marketing Expert

Nischala is the Global Marketing Head at Wipro. She is a new age marketer who enjoys work which has a jazz and bass of logic, creativity and making a global impact. She is also an advisor / mentor with several global initiatives involving startups, technology consortia and #WomenAtWork communities. Her expertise is to craft and design high impact marketing strategies for emerging and high growth technology areas like blockchain, AI, next generation solutions. She believes the equation to marketing success is moving the dot from mind-share to market-share to profit-share. Her claim to fame is being among India's 2017 Top 100 Brand & Content Custodians, a TEDx talk, being among Twitterati and featuring in several global "Best in blogging" lists. Nischala holds an MBA from IIM Bangalore. You can follow her on Twitter @nimu9

 
Reflecting on Creativity

Reflecting on Creativity

Every one likes to be creative or rather likes to be called creative.

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Leadership Lessons from Kids: Ownership

Leadership Lessons from Kids: Ownership

As a mother, I have struggled for many years to get my kids to keep their room clean and tidy.

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Maintenance in 2020

Reflecting on Maintenance in 2020

My professional career has been in the IT services industry.

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How to Manage Expectations in 2020

How to Manage Expectations in 2020

You expect from yourself. You live up to your expectations - Great. If not, then .. You expect from others. They live up to your expectations - Great. If not, then .. Others expect from you. You live up to their expectations - Great. If not, then ..

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Reflecting on Philanthropy

Reflecting on Philanthropy

Philanthropy is the 'intent and consequent action' to promote the welfare of others, and is typically understood by the generous donation of money towards specific causes and without any expectation in return.

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