Nischala Murthy Kaushik Marketing Expert

Nischala is the Global Marketing Head at Wipro. She is a new age marketer who enjoys work which has a jazz and bass of logic, creativity and making a global impact. She is also an advisor / mentor with several global initiatives involving startups, technology consortia and #WomenAtWork communities. Her expertise is to craft and design high impact marketing strategies for emerging and high growth technology areas like blockchain, AI, next generation solutions. She believes the equation to marketing success is moving the dot from mind-share to market-share to profit-share. Her claim to fame is being among India's 2017 Top 100 Brand & Content Custodians, a TEDx talk, being among Twitterati and featuring in several global "Best in blogging" lists. Nischala holds an MBA from IIM Bangalore. You can follow her on Twitter @nimu9

 
In Your 40's

In Your 40's

Over the past 2 weeks, I wrote articles on things to do in your 20's and 30's.

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In Your 30's

In Your 30's

There is something about turning 30 which is a milestone age for many.

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In Your 20's

In Your 20's

The 20's are exciting years of life.

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How to Support a Cause

How to Support a Cause

When I look around I find many individuals and enterprises embarking on numerous initiatives aligned to specific causes – Causes related to improved education, affordable healthcare, better employee ability, betterment of animal welfare, eradication of poverty, affordable energy, a green earth, better policies, administration, governance, job creation and equitable wealth distribution.

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Life Cycle: Weekly Reflections

Life Cycle: Weekly Reflections

The first time I came across the word 'life cycle' was in primary school. It was the life cycle of a butterfly - called metamorphosis.

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