Nischala Murthy Kaushik Marketing Expert

Nischala is the Global Marketing Head at Wipro. She is a new age marketer who enjoys work which has a jazz and bass of logic, creativity and making a global impact. She is also an advisor / mentor with several global initiatives involving startups, technology consortia and #WomenAtWork communities. Her expertise is to craft and design high impact marketing strategies for emerging and high growth technology areas like blockchain, AI, next generation solutions. She believes the equation to marketing success is moving the dot from mind-share to market-share to profit-share. Her claim to fame is being among India's 2017 Top 100 Brand & Content Custodians, a TEDx talk, being among Twitterati and featuring in several global "Best in blogging" lists. Nischala holds an MBA from IIM Bangalore. You can follow her on Twitter @nimu9

 
Habits Define You or You Define Habits?

Habits Define You or You Define Habits?

Today, India completed 127 days of lockdown. 127 days is 3048 hours. That is good amount of time, especially if you are grounded at one place - which is your home.

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Flavors of Friendship

Flavors of Friendship

Last few weeks (Thanks to the current global pandemic), I have had the opportunity to re-connect with many of my old and long lost friends.

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Have You Invested in these Basics? | Weekly Reflections

Have You Invested in these Basics? | Weekly Reflections

Anyone wise and who wished me well always said “Get the Basics Right”.

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Women In Tech - Taking and Making it One Step Ahead

A couple of months, I had the opportunity to be at the #WomenInTech session where the conversation pivoted around how #WomenInTech are Taking and Making it one step ahead at a time. A range of topics were covered on how one's mind-set, aspiration and passion coupled with opportunity, an enabling environment, guidance, resilience and professional networks are critical to navigate a long and meaningful career for #WomenAtWork.

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Leadership Lessons from Kids: How Does the Leadership Journey Start?

As a parent, the first day your kids go to formal school is a milestone and memorable moment for very many reasons. I don't know if it is harder for the kids or for the parents - but I do know that both sides go through their share of anxieties since it is fundamentally dealing with change. And how one deals with this change, depends on the nature of the kid and the parent.

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