Paul is Global Head of Strategy at Vizeum. He is a Global Strategist with experience that spans a variety of sectors (CPG, Tech, Pharma and Finance) and disciplines (Media, Advertising, CRM and Sales Promotion). He is responsible for European Strategy across all Starcom Global Network Clients including Samsung, P&G, Coke, Airbnb, Novartis, Etihad, Mars. Paul holds a Bachelor in Biological Sciences, Zoology from the University of Oxford.
When I started in advertising I used to moderate my own focus groups. These were often conducted in someone’s sitting room in a small town somewhere in the UK. But sometimes groups would be conducted in a fancy market research facility complete with two-way mirror so other people could view the session.
LinkedIn is currently running a campaign - #ThisIsSuccess – that explores the changing definition of success in today’s workplace. What is success? How do you judge if you are successful? And how has the definition of success changed over the years?
The advertising industry is having a confidence crisis. Last month Keith Weed, the CMO at Unilever threatened to pull budget from digital platforms like Facebook and Google. As well as commercial reasons there was a moral underpinning to his message. “Unilever will not invest in platforms or environments that do not protect our children or which create division in society, and promote anger or hate.”
If you are looking to reduce the amount you are drinking in January – or are just looking for something non-alcoholic to drink on a night out - you should try Seedlip. They describe themselves as creating ‘The world’s first distilled non-alcoholic spirit’. I tested Seedlip and tonic on some hardened G&T drinkers over Christmas and they were pleasantly surprised.