Phil Rowley Marketing Expert

Phil is a Global Innovation Director, Media Futurist & Conference Speaker with 18 years’ experience from London, Dublin & Auckland. His key skills are evangelising about the future, simplifying the complex, energising clients and hastening the inevitable. He is also Co-author of - and speaker for - PHD's book 'Merge | The closing gap between technology and us’. Phil holds an MA, Politics and Media from the University of Liverpool. 

 

Demystifying the Sharing Economy

Let me share something with you: some brands are going to find it difficult to exploit the sharing economy. Why? Because there's confusion over what it actually is.

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How to Improve Airport Experience

Anyone else hate flying? I’m not talking about the fear of flying. I mean the arsing about for 2 hours at both ends. I mean the tedious faffery that inevitably accompanies a journey - whether 1 hour or 24. I mean the soul-sucking seven course ‘meal’ comprising: taxi, security, Pret A Manger, gate, seat, passport control, taxi.

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Should We Stop Using the Word Innovation?

Few people know what they mean when they talk about innovation. I’m sorry, but they don’t. They drop the ‘i-bomb’ in meetings and briefs because they’re on a crusade to do something new, cool and trendy, and think sticking the word ‘innovation’ on a chart - often accompanied by a logo of a lightbulb - brings clarity to their aspirations. It brings anything but.

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