Understanding the Future of Artificial Intelligence Using Only Sci-Fi Films
I’ve just finished reading the book Life 3.0 by physicist & AI philosopher Max Tegmark, where he sets out a series of possible scenarios and outcomes for humankind sharing the planet with artificial intelligence.
- 15/09/2018
- 8
Why Most Brands Get VR Wrong. And How They Can Get it Right
PHD’s 2017 book Merge predicted how a handful of technologies will play a vital role in the inexorable union of man and machine over the next 20 years.
- 06/08/2018
- 6
Demystifying the Sharing Economy
Let me share something with you: some brands are going to find it difficult to exploit the sharing economy. Why? Because there's confusion over what it actually is.
- 31/07/2018
- 8
How to Improve Airport Experience
Anyone else hate flying? I’m not talking about the fear of flying. I mean the arsing about for 2 hours at both ends. I mean the tedious faffery that inevitably accompanies a journey - whether 1 hour or 24. I mean the soul-sucking seven course ‘meal’ comprising: taxi, security, Pret A Manger, gate, seat, passport control, taxi.
- 30/07/2018
- 6
Should We Stop Using the Word Innovation?
Few people know what they mean when they talk about innovation. I’m sorry, but they don’t. They drop the ‘i-bomb’ in meetings and briefs because they’re on a crusade to do something new, cool and trendy, and think sticking the word ‘innovation’ on a chart - often accompanied by a logo of a lightbulb - brings clarity to their aspirations. It brings anything but.
- 15/02/2018
- 7
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