Phoenix Normand Society Expert

Phoenix is coaching and supporting American billionaires, CEOs and executive teams in tech, retail and banking for over 25 years. He also founded and created MEGA Assistant University, a revolutionary skills and mindset “boot camp” for top Executive and Personal Assistants who want to level up quickly and begin forging a mutually successful business partnership with their executives and teams. Phoenix holds a Bachelors of Arts in European Studies/Civilisation from Trinity College Dublin.


We Need More Tolerance in this World

Almost two decades ago I scored a pretty sweet gig as a glorified wedding singer in Japan. Like many, I was a casualty of the dot-com 1.0 bust and couldn't find a job to save my life. Plus, I just needed a break from the dumpster fire that was San Francisco at that time. Weddings in Japan are a huge business. They often take place on these beautifully curated wedding campuses that are completely self-contained. Chapel. Reception hall. Numerous, beautiful locations for photos.


Size Doesn't Matter Anymore

I think we've got it Where once it was imperative to have everyone in the same, open space to collaborate, build the culture, and chase the unicorn concept of "team" we've now entered a new era of business where those things are actually achieved in a much different way. And, as knee-jerk unpopular and oxymoronic as it may feel, separation actually breeds togetherness.


How to Hire a Rockstar Executive Assistant

Clearly, we need to start from scratch. So throw everything you think you know about recruiting top tier Executive Assistants out the window. Execs: Stop using all of the Mad Men, Ballers, and Entourage episodes as a reference. Grab a Diet Coke, the iPad and Apple Pen your previous EA bought you, and get ready to scribble. EAs: Pay close attention, here. Some of you have some work to do as well. Let's begin.


Check on Your Strong Friends

I watched the movie McQueen recently and felt compelled to write this article. The movie is about the deceased, genius, fashion designer (Lee) Alexander McQueen. It was mostly autobiographical, detailing his journey as a punk kid, son of a London taxi driver, who started his career as a tailoring apprentice on Saville Row and became one of the most respected (not necessarily loved) fashion designers in history. His garments were equal parts dark and beautiful. They were controversial, but if you looked past the obvious subversion you could see tailoring that was second-to-none and an eye for design and detail that was purely unique to him.

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