The term “FOMO” stands for “fear of missing out.” It’s the fear of missing out on opportunities if you don’t act upon them now.

To empower your small businesses in this digital age, you have more marketing options than ever. 

Do you own a physiotherapy center? Are you looking for ways to advertise it? This is definitely the article you should be reading now. We will delve deeper about the various marketing ideas and advertising techniques you need to know, guiding you on how to plan a strategy for your physiotherapy business.

As the song would say, “It’s beginning to look a lot like Christmas” and as a gift, this holiday season we’re bringing you five easy hacks to close holiday deals faster!

Lead generation is the backbone of business growth! The more leads you generate for your business, the more opportunities you create for success and revenue generation. Content is the fuel in your lead generation process. Content is what attracts your users in the first place. So, if your content is able to convey the right message to your audience, you are likely to achieve even more success.

A content strategy is a segment of your marketing plan that deals with the management of any media that you create and own – written or visual.

Google search operators can help level-up your searches.

How do you come to know about a new brand/product launch? Print media? Television advertisements? Word of mouth? Brand launch events? There can be ‘n’ number of ways to do so, but the most popular today definitely has to be digital media. Now, the question that arises is can a brand launch be isolated from all other medias and just be relied on this new platform?

Content is the king you say, it is no more a king. The digital age along with the outburst of content across all social media platforms has made it a kingdom. A kingdom ruled by the customer - Yes, you read it right, the customer is the new king. A new study from TrackMaven says that though brands and businesses are investing their money in implementing greater and better content strategies engagement has been getting lower than ever. This is an outcome that a simple supply-and-demand analysis could have predicted, but keeping all the reports and observations aside, a content explosion over the digital space has made customer the king. Now the customer has a choice, the power of choice.

Over the last three decades, digital marketing has exponentially flourished, helping many brands and organisations stay ahead of the competition. Businesses rely on effective digital marketing strategies to ensure growth in the long term.

As a small business owner, you may be familiar with several different kinds of marketing techniques.

Whether you are a business owner, a member of the professional community, or just about anyone else these days, your Instagram profile says a lot about you, and what it says is important. 

For a long time, marketers utilizing content marketing have focused on creation only. They worry a lot about what to write and when to write it.

Clarity starts with a definition, so let’s see first what a newsletter is and what differs it from other email marketing messages you send to your customers.

It’s been eight years since Instagramcame into being. It is a popular social media platform where people share information in the form of pictures and videos. But now it has emerged as a powerful tool for marketing and brand building. In this digital era, it’s important for every business to market its offerings on social platforms. Of all the social media sites, Instagram is the leading social networking site as of 2019.

Are you facing challenges while marketing your business? Are your marketing campaigns not showing you the results you had expected to see? It’s definitely time to work on your marketing strategy.

"We do not have enough budget for marketing."

Digital marketing is an innovative concept that is helping buyers become more informed than ever. Through different database-driven distribution online channels, products and services are promoted online to reach consumers in an appropriate, significant and customised manner. Traditional sales methods and face-to-face marketing are quickly becoming obsolete.

Are you relying on technology and the Internet to accomplish everyday tasks? With the needs and demands of the market consistently changing, it has become important for marketers and organisations to keep pace with the current digital marketing trends in order to stay relevant and continue to thrive in the digital era.