Doctors as Trusted Advisors

Doctors as Trusted Advisors

Doctors do three basic things. In their role as healers, they make decisions, they do procedures and they communicate with patients as a source of information and guidance.

The 4th industrial revolution and the digitization of sickcare, powered by the technologies and forces of global cyberintelligence and the emerging cyber nervous system have radically altered how doctors do their jobs.

Clinical decision support systems (CDSS) powered by artificial intelligence and other data science techniques significantly improves outcomes in several specialty areas. Studies of CDSS indicate improvement in preventive services, appropriate care, and clinical and cost outcomes with strong evidence for CDSS effectiveness in process measures. Increasing provider adherence to CDSS recommendations is essential in improving CDSS effectiveness, and factors that influence adherence are currently under study.

Robotics, AI, virtual reality, augmented reality and smart ORs are transforming the operative experience for both surgical teams and patients.

Even communicating medical information, expressing empathy and guiding patients towards the right decision for them and their family members has become digitized towards more high tech and less high touch. Over 70 years ago psychologist Alfred Adler famously described empathy as “seeing with the eyes of another, listening with the ears of another, and feeling with the heart of another”. Technology has now advanced to the point that it can be used to help people have greater empathy for one another.

That said, forces are creating a counter movement of patient customers craving trusted intermediaries.

  1. Clinical care is increasing in complexity making it more difficult to sort out the details
  2. The pace of change is happening faster than the ability of people to cope with it causing change fatigue and diseases of despair
  3. Social media has contributed to the death of expertise
  4. Clinical care has evolved from one on one to a team collaborative effort whereby medical care teams work with patient and family support teams and communities
  5. Sick care is migrating gradually to health care and disease prevention
  6. Both patients and doctors are struggling to become data literate to understand the meaning and avoid the pitfalls of what comes from the internet of medical things
  7. Patients are fed up with the lack of personalized service and terrible user and purchasing experiences while, the same time, having to do more of the work to create more profit for the seller.
  8. While personalized/precision medicine is the latest techno-rage, the corporatization and consolidation of BIG MEDICINE leads to more impersonalization of small care
  9. The invisible hand is a cruel one, creating significant inequalities in outcomes and health opportunities, leaving many stranded and reaching for a hand up, even when they are too young or small to do so.
  10. Social isolation, behavioral disorders, frustration, violence and burn out are pervasive

The future of the sick care workforce will be about educating and training a high touch one, migrating knowledge technicians to strategic thinkers and creating graduates with an entrepreneurial mindset. Here are the principles of medical education reform.

Despite being able to buy or research almost any service or product on the internet, people still use wealth managers, plan trips using travel agents and hire service professionals. Some even still trust regular taxi drivers and doctors to safely transport them on their care journey.

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs on Twitter@ArlenMD.

Share this article

Leave your comments

Post comment as a guest

terms and condition.
  • Mark Anderson

    AI will have a transformative effect on the healthcare industry

  • Wendy Beales

    Robots have transformed the meaning of what it means to be a doctor

  • Chris Piercy

    We cannot replace empathy

  • Zach Hampton

    Doctors are more than trusted advisors, well stated.

  • Colin Keane

    Complex digital technologies require competent professionals

  • Keith Wing

    While they will provide the data, interpretation will always remain a human territory.

Share this article

Arlen Meyers, MD, MBA

Former Contributor

Arlen Meyers, MD, MBA is a professor emeritus of otolaryngology, dentistry, and engineering at the University of Colorado School of Medicine and the Colorado School of Public Health and President and CEO of the Society of Physician Entrepreneurs at He has created several medical device and digital health companies. His primary research centers around biomedical and health innovation and entrepreneurship and life science technology commercialization. He consults for and speaks to companies, governments, colleges and universities around the world who need his expertise and contacts in the areas of bio entrepreneurship, bioscience, healthcare, healthcare IT, medical tourism -- nationally and internationally, new product development, product design, and financing new ventures. He is a former Harvard-Macy fellow and In 2010, he completed a Fulbright at Kings Business, the commercialization office of technology transfer at Kings College in London. He recently published "Building the Case for Biotechnology." "Optical Detection of Cancer", and " The Life Science Innovation Roadmap". He is also an associate editor of the Journal of Commercial Biotechnology and Technology Transfer and Entrepreneurship and Editor-in-Chief of Medscape. In addition, He is a faculty member at the University of Colorado Denver Graduate School where he teaches Biomedical Entrepreneurship and is an iCorps participant, trainer and industry mentor. He is the Chief Medical Officer at and and Chairman of the Board at GlobalMindED at, a non-profit at risk student success network. He is honored to be named by Modern Healthcare as one of the 50 Most Influential Physician Executives of 2011 and nominated in 2012 and Best Doctors 2013.

Cookies user prefences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Read more
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics