Live Streaming Tips and Traps

Live Streaming Tips and Traps

As the CEO of a not for profit with an international network of chapters that hold regularly scheduled informational and networking events, I am always interested in increasing membership and engagement. Of course, social media is a critical part of our strategic marketing, communications and engagement plan.

One way we do that is to live stream some of our chapter events that originate from locations from San Francisco to Denver to Barcelona.

By now, you have likely heard how effective video marketing is, but did you know Facebook Live videos receive 3X higher engagement than a video that is no longer live? Facebook Live videos also receive 5X more than standard photo posts, according to AdWeek.

Whether you’re trying to raise brand awareness, get more leads in the door, or increase interactions with your current customers, Facebook Live is a tool you should be using. Here are five ways you should be using Facebook Live in your marketing campaigns: 

  1. Be sure you have someone knowledgeable about the technical aspects of using the platform to help produce and create the video.
  2. Check to be sure that the WiFi in the location will support high quality live streaming.
  3. Have a microphone available not just the presenter, but for audience participants who want to ask questions or engage as well.
  4. Be sure to get approval from the speaker to live stream and archive the event.
  5. Ask the presenter to review the video before posting since they might have said something or demonstrate body language they would prefer not to publish.
  6. Decide how live streaming fits into your marketing matrix.
  7. Do a brief introduction to make viewers aware of what they are about to see.
  8. Use carefully selected key words and metatags to optimize SEO.
  9. Repurpose the video or share generously on other video platforms like YouTube.
  10. Make your message repetitive, redundant and relational, linking the videos to other marketing collateral like websites, newsletters, online posts and blogs. Here are the 7Rs of content marketing.
  11. Be sure your elevator pitch/statement of your value proposition is consistent and identical across your platforms.
  12. Do not publish low quality videos. Learn from your mistakes and fix them when it comes time to produce the next one.

Scaling your business will depend on how you get, keep and grow customers. One way to do that is to show them, not tell them.

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs on Twitter@SoPEOfficial and Facebook.

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  • Mike Smith

    I use Facebook live to share funny moment with my friends.

  • Danny Pearson

    You get more views when you share a public event such as a football match.

  • Ally Ryland

    Innovative approach to get more customers

  • Hilary Brewer

    Even Instagram streaming has become popular.

  • Sean Roberts

    Good post. Thanks for the info !

  • Richard Keijzer

    Spot on, useful tips

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Arlen Meyers, MD, MBA

Healthcare Expert

Arlen Meyers, MD, MBA is a professor emeritus of otolaryngology, dentistry, and engineering at the University of Colorado School of Medicine and the Colorado School of Public Health and President and CEO of the Society of Physician Entrepreneurs at www.sopenet.org. He has created several medical device and digital health companies. His primary research centers around biomedical and health innovation and entrepreneurship and life science technology commercialization. He consults for and speaks to companies, governments, colleges and universities around the world who need his expertise and contacts in the areas of bio entrepreneurship, bioscience, healthcare, healthcare IT, medical tourism -- nationally and internationally, new product development, product design, and financing new ventures. He is a former Harvard-Macy fellow and In 2010, he completed a Fulbright at Kings Business, the commercialization office of technology transfer at Kings College in London. He recently published "Building the Case for Biotechnology." "Optical Detection of Cancer", and " The Life Science Innovation Roadmap". He is also an associate editor of the Journal of Commercial Biotechnology and Technology Transfer and Entrepreneurship and Editor-in-Chief of Medscape. In addition, He is a faculty member at the University of Colorado Denver Graduate School where he teaches Biomedical Entrepreneurship and is an iCorps participant, trainer and industry mentor. He is the Chief Medical Officer at www.bridgehealth.com and www.cliexa.com and Chairman of the Board at GlobalMindED at www.globalminded.org, a non-profit at risk student success network. He is honored to be named by Modern Healthcare as one of the 50 Most Influential Physician Executives of 2011 and nominated in 2012 and Best Doctors 2013.

   

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