If anything else, the role of innovators is to challenge the conventional wisdom. But, blowing things up, poking your fingers in the eyes of vested interests and ignoring conventional wisdom often come with serious consequences.

Here are some words of wisdom you might want to ignore:

1. Go for the moon shots. Go big or go home.:Instead, start small. Start where you are. Ship what you’ve got. Sell something today. Then improve. Focus on just getting better every day, rather than on some imagined, lofty goal. There is nothing wrong with thinking big. Just start small.
2. Following your passion. There are many things that motivate entrepreneurs: Don't mistake anger and revenge for passion.
3. Fall in love with your product: Love your spouse or children, not your idea.
4. Entrepreneurial pathology is productive so don't seek treatment: It's better to fix the bad behavior.
5. You can have it all: No you can't. You need to focus and avoid the distraction of traction.
6. Ask for forgiveness and not permission: It depends.
7. Don't be afraid to get fired: Nice idea, but who will pay those orthodontist bills? Instead, when the timing is right, get yourself fired.
8. Tell truth to authority: Come with solutions, not problems
9. Adding more features to your product is a good idea: It's about the benefits, stupid.
10. Luck has nothing to due with success. It's about grit. People make their own luck: Really? Tell that to your next Uber driver who is a refugee from a war torn country who has a PhD in chemical engineering.

Entrepreneurs are constantly waging war on the status quotidiens. They preach the status quo. It's your job to never believe their fake news.

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs.