Digital health and artificial intelligence are finding their way into sick-care. 

Worse case, some products are snake oil. Best case, the technologies help to create significant stakeholder value and care transformation.

So what is the job hospital executives want your AI solution to do? What problems do they want you to solve?

According to a recent roundtable discussion, here's what execs would like to see under their tree this season:

1. A way to pick the most appropriate AI vendor
2. Help with creating an AI strategy
3. A plan to accelerate the cultural transformation and dissemination and implementation of AI in their organization
4. How to incorporate AI into virtual care platforms
5. Tools to keep them financial solvent
6. Ways to predict the need for staff, space and stuff to cope with the next catastrophe
7. An AI learning management system to educate and train staff and patients
8. Tools to change from fee for service to value based care
9. Techniques to identify waste and reduce costs
10. Fixing horrible customer experiences

The first step in entrepreneurship is to understand the customer's problem. 

At first, be a problem seeker, not a problem solver. Once you have set the foundation and vision, then you can move through design, development, deployment and dissemination and from a startup to a scale-up to a grown up. Once that happens, then it's time to start over reinventing your company and model before someone else does.

Digital Health Entrepreneurship is available on Amazon and Springer.

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs and advisor at MI10.