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5 years

The Digital Health Value Ladder

Creating a digital health company these days is easy. Creating one that adds value and that is scaleable is not. The process is fail it, nail it, scale and sale it and that means you have to climb the various rungs of the value building ladder. You do that by:

5 years

If Data is the New Oil, Sick Care is the New Coal

It's been said that data is the new oil that is fueling the 4th industrial revolution. Others disagree. However, while the business models and value chains of oil and data might be different, the metaphor is used to describe the increasing value of data. Transforming into the intelligent, mobile, digital economy has created a lot of pain to many people and made old industrial models, and their employees, obsolete or redundant, much like renewal energy is doing to the coal industry and workers.

5 years

The Road to Doctor and Patient Behavior Change

The road to hell is paved with good intentions. Biopharma, techmed, sickcare employers, bioentrepreneurs, payors, policy makers, investors and other stakeholders are desperately trying to get doctors and patients to change their behavior. The techniques du jour are technology, big data, robotics, analytics, AI, machine learning, automated digital marketing and behavioral economic techniques. Whether the desired outcomes are changing toxic behaviors, altering workflow, adopting new technologies, buying more product, spending less money, being less wasteful or offering a better experience, efforts will be judged as failures unless they result in behaviors that, ultimately, improve quality, are less costly, improve timely access and improve the patient and sick care provider experience with the result being transforming sick care to health care.

5 years

Digital CME Challenges

  The world of digital advertising is changing as the battle for the hearts and minds of customers rages on. According to one recent report, making connections with the new digital consumer is getting a lot more challenging.

5 years

How to Screw up the Experience Survey

  I recently spent a day in New York City. The weather was dreary so it was a perfect day to see a Broadway matinee. Of course, no one wants to pay those Broadway prices. Down the street from the hotel, there was a theater company so I asked the in-the-know locals at the reception desk about the best way to get discount last minute tickets to a show within walking distance without standing in the rain at the kiosk in Times Square. They suggested an app.

5 years

The Death of Medical Expertise

“Americans have reached a point where ignorance, especially of anything related to public policy, is an actual virtue,” the scholar Tom Nichols writes in his timely new book, “The Death of Expertise.” “To reject the advice of experts is to assert autonomy, a way for Americans to insulate their increasingly fragile egos from ever being told they’re wrong about anything. It is a new Declaration of Independence: No longer do we hold these truths to be self-evident, we hold all truths to be self-evident, even the ones that aren’t true. All things are knowable and every opinion on any subject is as good as any other.”

5 years

A Missing Child Lies Buried

I want to know whose child this is that lies dead in room 32 and will be buried in a pauper’s grave. No ID, no papers, no report of a missing girl, who clearly has spent years on the street—track marks course hard and thick on her forearms, and hair knotted under a mothy, wool cap. Her mom deserves to know.

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