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So if Patients are Customers, How do you Sell to Them?
Consumerization of sick care is on everyone's lips. I think patient consumerism, i.e. the belief that if given the right information, patient-consumers will make smart sick care choices based on value, is a myth.
- 3
Demystifying ADHD
When determining if someone meets criteria for ADHD we focus on what a person is struggling with and what isn’t working for them. For people with ADHD, the symptoms are significant and interfere with their ability to function. The symptoms of ADHD don’t generally enhance self-esteem or make someone feel on top of the world. Oftentimes, people with ADHD suffer from self-esteem issues; repeatedly feeling like a failure or feeling shame for struggling with seemingly simple tasks. Self-doubt and feelings of inadequacy can follow. So how is it possible that there are benefits of ADHD? I know you may be skeptical, but there ARE positive traits of ADHD! Let me tell you about 14 ADHD benefits.
- 7
The Five Foundations of Digital Patient Support Programmes
The term ‘digital’ in 2018 is a dangerous one. We all live in a complex mixed reality where the confines of digital and non-digital channels are blurred. The focus is rightly on integration with and augmentation of the human experience. That being said, when we look at health, people turn to digital channels first when seeking help and when looking for on going support, digital and especially mobile, are the future of interventional relationships between healthcare providers, pharmaceutical companies and patients. When designing patient support programmes with a digital element these are the 5 key foundations you need to bear in mind:
- 1
Big, Fat, New Meaning to “Red State”
I have quipped wryly for years that the relentless rise in obesity rates would eventually exhaust Crayola’s supply of colors. That’s because the CDC has long tracked the rising prevalence of obesity by state using color-coded maps of the U.S.
- 1
Suicide Prevention Plan: 5 Tips to Deal With Thoughts of Suicide
September is National Suicide Prevention month. Preventing suicide does not happen by offering simple platitudes ("You have so much to be grateful for") or by saying comments like: "It's wrong", "It's selfish", etc... Suicide and suicidal thoughts are a response to incredible pain. The pain seems unending to the person experiencing it.
- 6
Come See For Yourself Why Medicine Rarely Runs on Time
“Sorry, I’m running late … sorry, to keep you waiting.” How many times a day do I say that? Sometimes it is every time I walk into a patient’s room as if it is a normal greeting. Sometimes patients respond with: “Oh, you aren’t late” or “I haven’t been waiting long.” I can be so obsessed with not being late that I don’t realize I’m actually running on time! But I know it is a common complaint that patients “always” have to wait to be seen by their doctor. One of my senior partners at work used to say “waiting for a good doctor is like waiting to be seated at a good restaurant, it is worth the wait,” and never worried about time. I admired how thorough he was with his patients — I don’t think any of his patients felt rushed or not heard and came to expect waiting for his care.
- 2
The Sick Care Innovation Scorecard
There is a sick care "innovation" frenzy that is happening both from inside and outside of the industry. The pace of proposed, if not real, change is dizzying and, in many instances, is outpacing the ability of sick care workers and patients to cope with it. But, what is the real impact of all this activity?
- 3
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