Storytelling is the best skill you can learn.
When implemented effectively, it can help a business in a number of ways, such as improving customer loyalty, creating a strong marketing strategy, increasing profit and so on.
Stories make us human, and the same goes for brands.
When brands get transparent and authentic, it brings them down-to-earth and helps consumers connect with them and the people behind them.
Whether you are a content creator or not, storytelling has become a life-skill.
We tell stories to convince, attract and convey.
The more stories you tell, the better you become at conveying your message.
Creating a narrative around your brand or product not only humanizes it but also inherently markets your business.
The best stories are:
Here are three books on storytelling that can change your life forever.
Donald Miller’s Building a Story Brand is one of the best storytelling books that is so efficiently packed with useful information you’ll want to reference it again and again.
Companies tend to focus on themselves rather than the aspects of their offering that will benefit the consumer.
Storytelling is adaptive in nature and can be used anywhere you want. It can’t be put in a box.
Stories at Work provides readers the necessary tools to wrap stories in context and deliver them in a way that grabs the attention of an audience.
You will be able to engage, inspire, and ensure that everything you share has a lasting impression.
As long as you know the intent, storytelling can be used everywhere: marketing campaign, branding, CEO pitch, CSR activity, or public address. If you want to use storytelling to build brand awareness, be more excited and speak positively about the company.
If you’re building a CSR campaign, invoke emotions and show them the bigger picture.
Sell with a Story explains products or services in ways that resonate; it connects people and creates momentum.
Stories speak to the part of the brain where decisions are made.
Storytelling is equally crucial in B2B marketing. Companies in the B2B space are facing bottleneck competition, and to be a category creator, they have to do something out-of-the-box. Storytelling lets them achieve that position.
B2B purchases are usually expensive. Every touch point matters because decision makers and users have to decide upon to buy your product or service which will cost hundreds of thousands of bucks to the company.
Stories give birth to brand loyalty and brand affinity which creates trust in them for your offerings.
Each of these books is a pure gold-nugget
Would you like to add the 4th one?
Remember, every decision maker and user in a company is a human too.
A business is not buying your product, a human is buying it. So, if you’re not doing storytelling, you’re missing out on something huge.
Let us know your thoughts in the comments section.