In order to increase visibility and convert more sales, businesses must step up their content marketing strategy by producing more SEO friendly blog posts, mobile friendly infographics, innovative social media posts and regular email newsletters.
Sales representatives used to have printed copies of their marketing resources that consisted of flowery language and exaggerated imagery. However, there was no way to measure the associated ROI or evaluate whether your marketing efforts reached your target audience or not.
Today, marketers utilize various forms of digital marketing collateral, and they can set KPIs to measure their performance too. You’re able to communicate your brand values, educate the audience about your offerings, and build thought leadership in the long run.
Here are five marketing collateral ideas to bolster your content marketing strategy:
Ensure that blog posts are there on your marketing collateral checklist because it’s the best channel to deliver valuable content. You can leverage long-form content (LFCs) to educate the users about your products and services. Finally, place an optimized call-to-action (CTA) to convert the visitors into clients.
Don’t confine your blogs to inform the audience about your offerings only. Take it a step further by creating engaging content to interact with your consumers via your blog posts. Ask them what they like, what you should do, and who they are. It’s the best way to build a loyal community without using any sales pitch.
Infographics are a must-have element in your marketing collateral list if you know the art of condensing high-quality images with minimal text to convey a message loud and clear. Today’s consumer-base is a fan of visual learning. Infographics help them relish the same, and you can use characters, animations, flow diagrams, etc., to transfer the information.
It’s among the most versatile weapons in your marketing arsenal and should never be underutilized. Ensure that you craft succinct infographics that impart sizable knowledge in a confined space. At the same time, don’t make it a messy amalgamation of text and arrows that are hard to interpret for the users.
There are over 3.6 billion social media users, and this presents a once-in-a-lifetime opportunity for marketers to define and mark their target audience. You can devise informative posts, sprinkle some humor, address the latest trends, and use memes to become a trusted name among the masses.
The best part about having social media in your marketing collateral checklist is its hassle-free trackability. Therefore, you can experiment with a few posts, monitor their success rate, and modify accordingly depending on the audience’s feedback. It’s a game-changer marketing collateral to have, and all businesses should use it to its full potential.
Magazines have found a digital counterpart in email newsletters. It’s among the modern marketing collateral ideas that all-sized businesses use to enhance their content marketing strategy. Personalised emails have a professional look and feel to them. 58% of people check their emails first when they start browsing the internet, so it’s an effective marketing tactic.
Ensure that your email newsletters are optimized for mobile devices too as many users today check emails on their smartphones. Use high-quality images, easy-to-read fonts, and end the write-up with an appropriate call-to-action to score sales or secure conversions.
User testimonials, consumer feedback, and client reviews are highly rewarding when used correctly. There’s nothing better for a new prospect than discovering how good your products and services are from other fellow customers. Their reviews and feedback on various platforms act as social proof for your brand and wins the instant trust of the visitors.
User testimonials can become a deciding factor when a customer has to choose between you and another competitor. You can share these stories on your website, social media handles, newsletters, etc., to widen the reach of the positive word-of-mouth your brand has secured.
The goal of marketing collateral is to achieve the desired sales numbers by taking care of brand awareness, web presence, and the entire content marketing strategy.
The marketing collateral ideas mentioned above cover all the corners with regards to the content type, channel, and target audience. Make most of these ideas to formulate a marketing collateral strategy of your own.
Effective marketing collateral can help you establish your business - know more.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.