Important Things To Know Before Joining an Ad Network

If you manage a publishing website you need to make it profitable in order to scale it. 

This is not an easy job but you can do it by learning affiliate marketing, podcasting, online reviews or partnering with an ad highest paying ad network to display ads on your website. There are various kinds of methods by which you can make money online. You have to take different factors into account such as user experience, ad format, payment terms and quality of the ads.

In order to monetize your traffic with the right ad network, you need a mobile friendly website that generates decent traffic with a low bounce rate. 

Try to fill out most of the ad spaces with high-quality resources as it will give you more opportunities to increase revenues. Testing a new network might be a time-consuming task. It also will drain your resources. This is why it's essential to know some important factors to make the right choice. In this article, we will point out a few things which will help you to decide the most suitable ad network.

1. Look at the Format of the Ads, Management & Support and User Experience

Ad formats, management and support, user experience and mobile friendliness are one of the most significant factors to choose an ad network. These factors are important metrics that will help you make the right choice. Each ad format has its own advantages, whether it's the ease and affordability of running a text ad or the colourful storytelling that comes with video. You can run multiple kinds of ads in ad networks such as Richads, Adsense, Media.net and so on.

2. Find the Same Niche as Your Website with Useful Payment Terms

It's important to check the payment terms and the niche of the advertising network that you are targeting. Don't hesitate to get in touch with current customers, they might have a better experience than you. Also, ask previous users if they have experienced any issue during their usage of such ads networks. Do not forget to ask various questions regarding payment terms. Is there any withdrawal limit? The most important thing is whether an ad network is responsive or not.

3. Know the Size of the Network and the Quality of Ads That Are Displayed

You need to know about the ad network’s size, especially about the number of ads they can offer you. Moreover, to get more choices in terms of matching an ad with its content, a large inventory is better. In addition, your focus should be to target how to increase user engagement with higher CTR rates. Correspondingly, a large inventory is also helpful as you will find more advertisers in the network.

List of a few important things to follow

• Always give importance to the format of the ads and requirements.
• Text ads, custom display units, rich media ads, video rolls, interstitials are effective ad formats.
• Do not forget to check payment methods.
• Always focus on transparent withdrawals with no hidden fees.
• Focus on how much control you have over your ads.

Conclusion

Many publishers choose ad networks that are irrelevant to their audience, that's why conversion rates are low. Making the wrong choice can destroy your brand image if you use a low-quality ad network. Always try to oscillate with your users by partnering with ad networks like RichAds, Adsense or Media.net as the ads are relevant to your website’s niche.