Interview with the Promising Artist Meresha

During the Covid-19 pandemic, many pundits announced the end of artists, due to insufficient remuneration.

However, the music industry is in better shape than ever post-pandemic. In fact, we are witnessing a transformation process where independent artists can turn into world famous stars: this is the case of Meresha! I have had a fascinating discussion with Pop Alien artist Meresha, an independent artist who has made it into the "top 40 charts" and also appeared on MTV and many radio stations without the support of a major studio. 

How Do You See the Music Market Today for Indie Artists?  

The attraction of being an Indie artist is that you can do literally whatever you want. You decide what you release and when, and how you promote it, including with live shows. With social media, you can have direct contact with fans.  

What is the Role of Major Labels Then?  

Major labels have global reach. They are able to market your music in every corner of the world. They have privileged relationships with streaming partners like Spotify, Apple Music, Amazon, Deezer, etc.  

Are You Interested in Working with a Major Label?  

I’ve had some discussions, but it all depends on how the cooperation would be organized. The traditional model was that the label had all the power in the relationship and could, for example, put out new music or decide not to. For an artist, the main question with a major label is whether or not they will focus their energies on you.  

Do You Think Indie Artists Can Make it Without a Major Label?  

Yes, and there are more and more examples of that. Artists like Marshmello, Lauv, etc. have found a way to be successful globally while cooperating with different artists or labels, including major ones, in a way which best helps them get their music out.  

Where Can People Find Out More About You?  

People can find out more about me by checking out my site http://Meresha.com, which is a good place to start or they can search “Meresha” in their favorite music service.