LinkedIn is the primary social media platform for business professionals.
Your profile is important but so is your activity. There are several benefits in posting articles on LinkedIn (LI).
An article on a topic related to your skills and experience shows that you have a level of expert knowledge on the subject. It raises your standing and authority.
You will find that you get more link requests if you post articles. An extended network of LI connections increases your chance of business or employment opportunities. You should reply to comments on your article and ask to link with anyone who comments.
The algorithm that LinkedIn uses is secret and is changed from time to time. Keywords in your profile are obviously important. It is believed that activity in terms of posts and comments move you up the algorithm rankings so that you are more likely to be found by important contacts such as recruiters.
Every time you post an article your connections are notified (unless you turn this off). They can then share the article with their networks. Your reach and the awareness of what you have to offer is significantly increased. You can also post your article in many LI groups.
Your posts can be held on your website as a series of blogs. They can be promoted on Twitter, Facebook and other sites. They can be repurposed – maybe with a different emphasis and headline – for industry specific websites and journals.
Publishing an article gives you a quiet sense of achievement and we all need that from time to time!
What can you write about? Lists are always appealing. Help with choices is good. Here are some suggestions. Say you are an expert photographer, you could pen these titles:
A. The Six Most Common Mistakes that Amateur Photographers Make
B. Five Easy Ways to Improve your Photos
C. Lessons we can Learn from the Three Greatest Photographers of the Last Century
D. Should you take photos with your mobile phone or with a quality camera?
Paul is a professional keynote conference speaker and expert facilitator on innovation and lateral thinking. He helps companies improve idea generation and creative leadership. His workshops transform innovation leadership skills and generate great ideas for business issues. His recent clients include Airbus, Microsoft, Unilever, Nike, Novartis and Swarovski. He has published 30 books on lateral thinking puzzles, innovation, leadership and problem solving (with over 2 million copies sold). He also acts as link presenter at conferences and facilitator at high level meetings such as a corporate advisory board. He has acted as host or MC at Awards Dinners. Previously, he was CEO of Monactive, VP International of MathSoft and UK MD of Ashton-Tate. He recently launched a series of podcast interviews entitled Insights from Successful People.