Visual Development Artist Cheng Guo Inspired by Playing World of Warcraft

Visual Development Artist Cheng Guo Inspired by Playing World of Warcraft

Visual Development Artist Cheng Guo Inspired by Playing World of Warcraft

At first, busy LA-based visual artist Cheng Guo fell in love with the world of animation when pop culture from Japan including anime programs saturated his family’s local TV station in China.

Cheng shyly admits, “Anime initially inspired me, and it was the only entertainment for us because back then desktop computers were a luxury for an ordinary family like ours.”

However, now LA-based Cheng, who has directed and animated his own super cool and award-winning short film, Kung Fu Express, has also been inspired by video games that he’s played, enthusing:

“Many games have inspired me. For example, I used to play World of Warcraft (multiplayer online role-playing game) when I was an undergraduate student. As a WOW player, I was attracted right away by the archaeology quests. The story behind the props and the feel that tracing each clue was an unforgettable experience. I believe all the fantastic visuals and online journeys motivated my career as a visual development artist because people like me research any material where we have to design the character or props for the animation.”


Now, based on those initial inspirations, Cheng’s work like Kung Fu Express, has been recognized by various sources including: Official selection of Toronto Film Channel Award for Best Animation Category; Official Selection of Los Angeles Lift-Off Film Festival for Short Animation Category; award winner of Independent Short Award for Best Animation Short Category; and, Final List of Los Angeles Animation Festival for Best Character-based Short Category. Kung Fu was also official selection at the International Film Festival of Wales, and LA Under the Stars: Film Festival.

Moreover, Cheng has also created motion graphics for the Getty Unshuttered Live at the Getty Center, and worked at Penta Studio as a character designer for the animation series Lu’s Time for season 1 and 2. And, he’s most recently been working for the giant Warner Animation Group as a visual development artist, explaining, “I’ve been working on several awesome featured animations, remarkable IPs owned by Warner Brothers. I’ve designed color-key, environment and concept for the development team. My knowledge in both 3D and 2D animation allows me to be an ideal person to create the animated video clips for the green light presentation.”

In addition, Cheng’s design skills now also include visual development, background and character design, Autodesk Maya, 3D character modeling and Substance Painter. This in-demand artist has also seen massive changes in the animation industry:

“Animation has really changed a lot, especially in 2D and 3D animation production because of the evolution of technology and software. Today, there are more software options that are more user friendly to the user. For example, Toon Boom's software is used by industry leading 2D animation studios and freelancers to create award winning feature films and TV series. The smooth user experience of the brush saved the time in transferring sketches from paper to the computer. 3D animation software has also progressed a lot. In general company film production, the popular choice of software for 3D animation is always MAYA. Unquestionably, MAYA still occupies the dominant position in the animation production but the complex user panel and educational difficulty has inspired the success of other software which is more user friendly. For example, Blender is an open-source 3D creation suite. And it’s totally free—you don’t need to pay 3000 bucks to get a license—and its function is very strong. One of its great assets is real-time rendering. This function allows the artist to directly check the render result at the view port. The same process in Maya normally takes several minutes or even much longer. So, Blender is big time saver.”

Meanwhile, to get to his present position he learned the basics of animation, and how to develop a professional attitude at the University of Shanghai. That experience propelled him to then study at the University of California where he adds, “Studying at USC is like sailing on the sea. Faculties give us a lot of freedom to explore but always guide us to avoid mistakes.”

As a result, his animation explorations have led him to work on various cool projects, including: the independent game Onwards, where he worked as a 2D Animator and character designer for the team, a small group of many talented game developers from both China and the United States; Go! Go! an animation short directed by Cheng’s friend Dodoo and for whom Cheng worked on background designs; and, Robot Vacuum’s Escape, a story about an A.I. vacuum leading a revolution with other smart electrical units and escape from an evil human’s “jail.”


Consequently, Cheng keeps a close eye on developing technologies that are revolutionizing the world of animation. For example, when he visited VR World, an exhibition on AR/VR and Spatial Computing, he got to test the Oculus headset, a virtual reality headset brand. He enthuses:

“Using the Oculus headset to create art was truly amazing. I feel that VR is the future of the Digital art. Currently, we use 3D software but all our creations are limited in small frames. The advantage that painting in the VR world is the unlimited boundary we can reach and the painter’s viewpoint unlike the traditional painting on canvas. Artists can land their brush stroke on the XYZ axis—a three-dimensional structure—instead of a two-dimensional canvas. It also allows the artist to paint on the microscopic level of detail. During the pre-production process of a feature film, the concept artist is the key position who provides the initial view of the film. So, I believe this technology can bring immersive concept reference to the film production team by delivering the full rendered 3D animation.”

In the meantime, Cheng is stoked about working in the ever-widening animation world. And he even touts the benefits of animation Studios having been forced to remotely use talent during the Pandemic, explaining: “Working remotely allows the Studio to consider the talents from all over the world. The Studio can now hire more foreign artists who have unique backgrounds, different cultures, and exciting new thoughts and ideas. This means more options to choose from.”

As Cheng says, Bring it on!

For more fun, drop in to check out the award-winning work at Cheng Guo’s website, and visit the artist on Vimeo and Instagram

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  • John Hawley

    The animation world is captivating !!

  • Ashley Jude Collie

    In reply to: John Hawley

    Yes, it is, Josh. And much of it is riveting. Thanks for commenting. ;)

  • John Hawley

    In reply to: Ashley Jude Collie

    You're welcome.

  • Tony Rodriguez

    Covid-19 did affect the animation sector with delays and budget cuts. However on the plus side they can hire talent worldwide.

  • Ashley Jude Collie

    In reply to: Tony Rodriguez

    Yes, indeed, Tony, it's opening up opportunities. Even for me, I don't have to travel to do my interviews right now, and can get more done via the Net and Zoom. Thanks, for commenting. ;)

  • Tony Rodriguez

    In reply to: Ashley Jude Collie

    It's much more convenient, I don't like commuting.

  • Josh Moore

    Good interview, thanks for sharing.

  • Ashley Jude Collie

    In reply to: Josh Moore

    Thanks for reading, Josh. I also learn new things interviewing these young talented people. ;)

  • Patrick Wijsman

    AR and VR will drastically improve the quality of animation, that's for sure.

  • Ashley Jude Collie

    In reply to: Patrick Wijsman

    Patrick, have you tried some of the VR technology, yourself. Thanks for commenting. ;)

  • Patrick Wijsman

    In reply to: Ashley Jude Collie

    I tried 2 VR headsets to play some video games, that was fun.

  • Ross Smith

    Excellent interview

  • Ashley Jude Collie

    In reply to: Ross Smith

    Thanks, Ross, as I also learned new things from Cheng. Cheers ;)

  • Scott Andrews

    Good one ! Look forward to your next interview !!

  • Ashley Jude Collie

    In reply to: Scott Andrews

    Thanks for reading my stories, Scott. Much appreciated! ;)

  • Scott Andrews

    In reply to: Ashley Jude Collie

    You're welcome mate.

  • Paul Scrafton

    Cheng is so intelligent, talented and humble.

  • Ashley Jude Collie

    In reply to: Paul Scrafton

    Excellent observations, Paul. Cheers ;)

  • Melissa Moore

    Truly inspirational.

  • Ashley Jude Collie

    In reply to: Melissa Moore

    Thanks, for commenting, Melissa. What animated projects do you enjoy? ;)

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Ashley Jude Collie

Entertainment Expert

Ashley is an award-winning journalist/author/blogger who has written for Playboy, Toronto Star, Movie Entertainment, Sports Illustrated, Maclean's and others. He's interviewed various "leaders" in their fields, including: Oscar winners (Matthew McConaughey, Jennifer Lawrence, Alicia Vikander, Jane Fonda, Mira Sorvino, Geena Davis, Anthony Hopkins); Grammy winners (Bruce Springsteen, Paul McCartney, Ice Cube, Pete Townshend); MVPs in sports (Peyton Manning, Tom Brady, Wayne Gretzky, Kobe Bryant); and, business leaders (Amazon's Jeff Bezos). He has an upcoming novel, REJEX, coming out on Pulp Hero Press. And he has written several episodic TV shows, appeared on CNN, and blogged for Mademan, Medium, GritDaily and HuffPost.


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