Visual Display Manufacturers like SWI Keep Stepping Up Our TV Viewing Experience, for Game of Thrones to Peaky Blinders, even in Our Spas

Visual Display Manufacturers like SWI Keep Stepping Up Our TV Viewing Experience, for Game of Thrones to Peaky Blinders, even in Our Spas

“It was a personal epiphany. A few years ago, I was staying in a Ritz Carlton hotel and accidentally found a red LED lighting spot on the mirror over the washbasin. I touched it, then a TV program magically showed up on the mirror. I discovered it was a waterproof mirror TV. After that, I consciously checked what televisions they used in hotel bathrooms I was visiting. I soon found that luxury, new or refreshed hotels were increasingly using mirror TV’s or waterproof TV’s in their bathrooms. Some installed the mirror TV’s over the washbasin, some installed the waterproof TV’s (non-mirror) near the bathtub. I realized that the waterproof TV would be a growing trend for the bathroom, including at home, in wet or humid environments — bathroom, kitchen, pool area and even a spa, And you could continue watching your daily news or blockbuster entertainment programs!” — Luke Liu, co-founder of visual display manufacturer, SWI/ShineWorld Innovations.

We’ve surely come a long, long way from our grandparents owning their first television set. In 1946, it was estimated there were about 6,000 televisions in America. But, boosted by a booming post-war economy and accelerating innovation, about 50% of American homes had a TV set by the mid-‘50s. The early color RCA sets were designed as furniture and became the new hearth of our homes, where people congregated around.




Rapid technology advances soon brought us colour TV sets, then a supersizing of sets with HD and plasma screens demanded the need for dedicated media rooms. I remember being invited to the home of celebrated TV producer Glen A. Larson (The Six Million Dollar Man, Battlestar Galactica, Magnum, P.I., and Knight Rider) in Beverly Hills, and watching a private viewing on the most massive TV screen, while seated in comfy swivel chairs, with plenty of scotch. His luxurious home also had elevators and a bowling alley, to boot!

Now, almost 70 years on from TV’s humble beginnings, TV households worldwide are estimated at close to 2 billion. And, we consumers are getting a plethora of content to watch from both traditional linear and, increasingly, from non-linear services, including: Game of Thrones, Stranger Things, The Big Bang Theory, along with Peaky Blinders and Black Mirror, just for appetizers.

Some Statistics:

  • According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV daily — in a 65-year life, that person will have spent 9 years glued to the tube.
  • Number of hours of TV watched annually by Americans: 250 billion.
  • About 40% of UK households own a TV connected to the Internet, more than any country except Spain.
  • World Cup 2018 in Russia, and England’s glorious run to the semifinals, was a huge boost to UK sales of big-screen TVs.

Ironically, while TV sets moved further away from those “furniture” themed products, now decades on, some design-forward thinkers are setting their eyes on television units, beyond just the massive wall units. For instance, Architectural Digest reviewed the Serif TV, calling it “uber-chic TV” and “a hybrid of furniture design and technology.”

And, ever since SWI’s Luke Liu observed those initial television screens embedded in luxury hotel mirrors, this Chinese entrepreneur has been customizing visual “display solutions” for customers worldwide, including America, continental Europe and now also in the UK, via Amazon.

SWI’s dazzling products are ideal for various wet environments in public and in the home including kitchen, bathroom, sauna, spa and indoor pool areas — a television set anywhere, effectively. And, these products now include Soulaca-branded televisions, including smart “Waterproof Magic Mirror Bathroom TV,” “Waterproof Android Vanishing Mirror,” and “Waterproof LED Salon Sauna Room Android TV,” among many others.

Bathroom TV 1


Swimming Pool TV

It’s fascinating that Liu, who grew up in a small village with no television sets, now owns two factories that have been in the manufacturing business since 2003, and are now producing next-gen display technology like OLED which is increasingly being incorporated into television displays, offering even better image quality. SWI’s OLED products are also being applied to a wide range of industries including portable devices, financial devices, energy meter equipment, check-in machines, fiscal processors, wearable devices/body cams, and intelligent home solutions.

Dream it and sure enough, it is being created.

Liu’s own story is an inspiring reflection of the rising group of entrepreneurs in China — young people born outside a big metropolis in small villages, with few advantages except for a relentless ambition to overcome their challenging lives and finding a job in the big city. As he explains:

“Our SWI corporate theme is ‘Imagine the Future. Create it Now.’ And, it is a far cry from my childhood, when the only dream of my friends and I was having meal to eat and maybe getting new clothes in the Chinese New Year. Longer term, my goal was to ‘fly’ out of our poor village to get a job. So I studied hard and finally opened the door to the Hefei University of Technology.”

After he graduated with a degree in electronics, he got his fantasy job in the big city, working for Foxconn in Shenzhen, and then Liteon and Dupont after that. Driven to succeed, he managed to work on projects for a variety of leading high tech companies including IBM, Dell, HP, Panasonic, and Sony.

SWI Sales Team 170528

Liu’s story, which captures the indomitable spirit of the new Chinese entrepreneur, adds:

“After 10 years of working with multinational companies, I and my American partner Norman Clark Shicker, who had studied the Chinese market and business for 30 years, along with Vivian Yang, a talented businesswoman and fellow shareholder, imagined our own entrepreneurial dream. In 2009 we founded Shineworld Innovations (SWI) in Dongguan, and made our dream become real.”

Here’s to these cutting edge manufacturers who have developed our television sets from starting as furniture to becoming vanishing mirror and waterproof televisions. What will they think of next? And, more importantly, on what visual display will we be watching the final season of Game of Thrones?

Screen Shot 2018 09 25 at 3.54.38 PM

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  • Thomas


  • ashley collie

    In reply to: Thomas

    Cheers, Thomas, we've come a long, way, indeed. And I have another upcoming story, a call to us Males to be aware of what's going on with younger males!

  • George Cassells

    People won't be talking to people anymore.

  • Chris Watt

    The entertainment world is changing at a fast pace, and that trajectory will only continue to accelerate in the years to come.

  • ashley collie

    In reply to: Chris Watt

    Chris, in my lifetime, I learned how to type on a manual typewriter, but soon got that first Mac 512K computer, which was a huge step up. Technology keeps accelerating, as you well note! Will AI work with us or something more sinister?

  • Roger Fell

    The most impactful TV innovation for me is colour.

  • ashley collie

    In reply to: Roger Fell

    Thanks for reading, Roger. And, you're right. On the other hand, I love watching noir and classic movies in black/white. And with Halloween coming up, one network here in America is TCM, which does a month of horror/thrillers, and my favourite ones are always the B/W classics — The Mummy, Dracula, Frankenstein, etc. Cheers!

  • Jordan Macalf Wright

    We have more content available to us than ever

  • ashley collie

    In reply to: Jordan Macalf Wright

    Content on so many platforms, Jordan. What are you favourite or must-see programs? And, thanks for reading!

  • Killian W Regan

    I miss GOT !!!

  • ashley collie

    In reply to: Killian W Regan

    Killian, we all miss GOT. I'm in Hollywood and if I hear anything, I'll post it, but I wonder if they'll finish this series and then announce a prequel series right after it??? Thanks for reading my article.

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Ashley Jude Collie

Entertainment Expert

Ashley is an award-winning journalist/author/blogger who has written for Playboy, Toronto Star, Movie Entertainment, Sports Illustrated, Maclean's and others. He's interviewed various "leaders" in their fields, including: Oscar winners (Matthew McConaughey, Jennifer Lawrence, Alicia Vikander, Jane Fonda, Mira Sorvino, Geena Davis, Anthony Hopkins); Grammy winners (Bruce Springsteen, Paul McCartney, Ice Cube, Pete Townshend); MVPs in sports (Peyton Manning, Tom Brady, Wayne Gretzky, Kobe Bryant); and, business leaders (Amazon's Jeff Bezos). He has an upcoming novel, REJEX, coming out on Pulp Hero Press. And he has written several episodic TV shows, appeared on CNN, and blogged for Mademan, Medium, GritDaily and HuffPost.


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