If it is not evident, I am a huge fan of LinkedIn. And not just because they named me one of the top voices using the platform in 2017. LinkedIn has been the most powerful tool I have been able to use in my career. I truly believe that if you are not using it you are missing out. Here are some things that you may want to rethink when it comes to using the platform to benefit yourself.
For whatever reason, some people think that LinkedIn is just for job seekers. If you are happy in your current position that doesn’t mean that you don’t need to spend time networking. Friends have told me that they would spend more time using LinkedIn but their bosses are on there and will think they are looking for work. If you work for amazing companies like my current employer, your bosses don’t have time to monitor your social patterns. They are too busy making plans to change the world and executing on those plans.
The last time that I found myself in need of a new position I found that LinkedIn has vastly improved it’s Jobs section. You can now apply to positions directly within the platform, something that did not exist four years prior to my last search. A lot of times I found that it would also let you just upload a resume to apply and a cover letter was not required, which made applying super fast and easy.
Btw, if you are a software engineer and looking to join us at StratIS, check out our openings.
I have a lot of friends who are miserable in their current jobs. It’s a horrible feeling that can take over your entire life at times. I don’t wish that feeling on anyone.
When talking to these friends I often ask them if they have spent time on LinkedIn. Far too many have responded by saying they are afraid if that their bosses will see some type of activity and know that they are looking.
A lot of people like to set their profiles so that when they look at a person’s page, that person can’t tell who looked at them. This is a waste of time. If you really want to network with people open up your profile settings. I often send a connect request to interesting people that I see have landed on my profile. Think about doing the same.
To really get the full benefits of using LinkedIn, you should be sharing articles to your connections. You should also be starting relevant conversations in groups. If you are not doing this I suggest that you do so. It will broaden your reach and you will meet some really interesting people in the process who may be able to help you achieve your business goals down the road.
A lot of people still don’t realize that LinkedIn has a content library called Pulse. If you write articles and it get’s picked up by a Pulse channel it will be featured in that channel and you will reach more people. Explore writers and channels here.
James is the Marketing Director at StratIS. He was named Top Voice on LinkedIn in 2015, and the number two voice in healthcare from more than 2 million bloggers on the platform. He was the creator of the Seinfeld Birthday Project, which went internationally viral, received more than 1 million YouTube views, and was featured in hundreds of newspapers, blogs, TV shows and radio programs. He also co-founded TAP Social Media, a boutique-marketing agency located in Philadelphia, PA. James holds a B.A. in Mass Communication from Bloomsburg University of Pennsylvania.