The long-term memory is the marketer’s bullseye. Bow in hand, advertising arrows at the ready, the long-term memory directly ahead.
Relationships can be one of the most effective tools for professional growth.
It's time to rethink education and how business might change everything.
During the neuromarketing revolution of the 1990s-early 2000s, a number of game-changing discoveries were made as neuroscientists and marketers joined forces.
I have always been an 'academic star' – right from Nursery School way up until my Management Degree at IIM (Indian Institute of Management).
Entrepreneur, actor, producer Ryan Reynolds has a hilarious new movie, Free Guy, arriving this summer and it’s one in which he says “I don’t think I’ve been as invested in anything this much since Deadpool.” Indeed, the man who starred in Deadpool (2016) and Deadpool 2 (2018), which have done almost a staggering $1.6 billion combined at the worldwide box office, nevertheless knows what it’s like to push a “rock up a mountain.”
The electron may be the best ambassador to human engagement and transformation.