Lots of people talk about the need for brave work but often it isn’t agencies that are brave it’s the clients who buy the work. MoneySuperMarket has produced some of the most bizarre – and effective – advertising over the last few years. But what does it take to convince an organisation that an ad featuring a businessman in hot pants and a pole dancing builder is a sound financial move? I caught up with Lucas Bergmans most recently Head of Brand at MoneySuperMarket to find out.
There are a number of new readers who aren’t really familiar with The Science of Learning and what it is. Here is a short piece to clarify what it is and where it comes from.
I'm just gonna say it. Most of us are not whole. We're walking around as hastily crafted, Scotch-taped versions of ourselves. We're working in organizations and displaying the face we think people want to see of us that's the complete antithesis of who we are or what we believe.
I recently had the privilege to introduce a new digit in the ten's place of my age-number! I turned 30! It feels different to be turning 30- Three - Zero - Thirty.
It is an immensely difficult issue: if one is harassed, should one disclose one's name? Many people think that remaining anonymous is a cop-out (odd phrase, right) but if one has been harassed, one would realize how hard it is to disclose one's identity.
Something has gone seriously wrong. Our students can’t feed themselves. Our graduates can’t find jobs. Society doesn’t care. Colleges and universities throw multi-year parties that cost $5,000 - $15,000 year to go to. Teachers read PowerPoints from the last decade. Professors rush out of class to play trivial pursuit (research). Companies complain about empty qualifications. Older adults moan about entitlement. And nobody’s going anywhere.
Teaching innovation has reached maturity. There is no longer a single educational institution that doesn’t offer classes on the theme of innovation. In effect, for twenty years or so the teaching of innovation has radically transformed to become a discipline that is as much rigorous as it is relevant for any organisation seeking to develop or renew growth.