The advertising world is increasingly talking about experiences. Whether that be people desiring and valuing experiences more than they do things. Or how experiences are a greater driver of growth than traditional advertising as people tune out or block advertising.
First, a story. While working at the HQ of a large clothing manufacturer in San Francisco my supervisor, one day, hauled off and smacked me on my bald head exclaiming, “Duh!” when he perceived that I wasn’t comprehending what he’d said fast enough. This was witnessed by several co-workers, by the way. About a week later I ended up in ICU/CCU for 3 days with what was thought to be a heart attack from the stress the incident had caused me.
Announcing itself with firecrackers, romantic red lanterns and the tang of gunpowder, Chinese New Year – sometimes known as ‘Spring Festival’ – is celebrated around the world.
A recent research by Pink Ladder shows that over 90% women professionals in India aspire to become CXOs but in reality, that number stands at a meagre 1.5%! Focusing on diversity in the workplace that really works, is the need of the hour to build a more gender equal workplace.
I started making jewellery when I was working for an accessory design company. I enjoyed my work and I learnt so much from my time there, but it was very much about realising someone else’s vision.
A mantra is simply a statement. But when applied with meaning, it can be used to enhance clarity, aspiration and drive. It is used to both master and free the mind, so it can focus and achieve it’s best.
In the last few years, the arrival of private-hire cars such as Uber, Hitch, or Grab on the market has transformed the mindset of taxi drivers. Previously, they used to live comfortably, facing almost no competitors. As a result, there is little or no incentive for them to improve their service and attitude. Now, given the competitive edge that private-hire cars have over them, taxi companies have no choice but to improve their services.