Steve is Global Media Lead - Nestlé at Mindshare. Prior to this role, he was the Managing Director - Global Accounts for OMD based in London / Paris leading Groupe Renault and CEO for OMD in Asia for 4 years based in Singapore. At OMD, he increased billings by +60% to over US$ 5bn and won 1000+ industry awards including agency network wins at the Cannes Lions (2013) and Festival of Media Asia (2013). He was named by LinkedIn as a 'Top 10 Writer' for 3 consecutive years (15/16/17). His first book 'How to be a Top 10 Writer on LinkedIn' is a Best Seller on Amazon. Steve holds a Bachelor in Psychology from Liverpool University.
So it seems that the old adage about it taking a second to make a first impression is wrong - according to the latest research from Vistaprint it actually takes 24 times longer than that. But let's be honest, even 24 seconds isn't an awfully long time to form that vital first opinion particularly as you never get a second chance to make that first impression...
According to workplace etiquette experts, there are 4 common phrases that we use in emails that can be detrimental to your reputation... are you committing these career crimes?
Almost 2 years ago to the day, I wrote an article called "Which Business Bullsh!t Phrases Annoy You The Most" and it went viral. The premise was simple, tell us your most reviled business bullsh!t word or phrase and why you despise it.
My Grandma always used to say to me "it's nice to be nice" but starting a career in advertising in the 80's when kindness was associated with weakness, the notion that benevolence prevails was somewhat dispelled for me.
Amazon supremo Jeff Bezos looks like he is about to beat Elon Musk and Richard Branson to launch the first ever consumer tourism trips into space.
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