Steve Blakeman Business Expert

Steve is Global Media Lead - Nestlé at Mindshare. Prior to this role, he was the Managing Director - Global Accounts for OMD based in London / Paris leading Groupe Renault and CEO for OMD in Asia for 4 years based in Singapore. At OMD, he increased billings by +60% to over US$ 5bn and won 1000+ industry awards including agency network wins at the Cannes Lions (2013) and Festival of Media Asia (2013). He was named by LinkedIn as a 'Top 10 Writer' for 3 consecutive years (15/16/17). His first book 'How to be a Top 10 Writer on LinkedIn' is a Best Seller on Amazon. Steve holds a Bachelor in Psychology from Liverpool University. 

 

Netflix for the Gym - the Future of Fitness Trackers

Fitness trackers are so yesterday. With new AR/VR technologies, smart clothing and implants the humble FitBit may ultimately become as defunct as the VCR.

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The Death of the Credit Card - What else will Become Obsolete in the Next Decade?

Bob Dylan once sang "the times they are a changin" and given that we live in exponential times this has never been more true. A recent report by 'think tank' RethinkX suggests 5 everyday products or services that will gradually become as extinct as the dinosaurs.

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Are We Drowning in a Sea of Big Data?

As the 80’s hit song by Timbuk 3 goes ‘The future’s so bright we’ve got to wear shades’ and in the advertising, marketing and communications industry one could easily believe that to be true.

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Want a Flashy Car to Impress? Don't Bother, the Opposite Sex isn't Interested

Burning the midnight oil so you can buy a Bentley? Putting in the hours to purchase a Porsche? Well if you are looking for love then all your efforts might well be in vain…

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Are You 'Weird' If You Don't Use Social Media?

Are You 'Weird' If You Don't Use Social Media?

I shared a spoof video last week about a girl who is freaked out because her new boyfriend didn't use any form of social media. It was intentionally hilarious but on a more serious note it also made me think about whether people who do use social media really do think that those who don't are oddballs...

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