Joe is VP of Marketing and Strategy at CloudApp. He is also the CMO of Stockchain Global and Advisory Board Member at Ylixr. He has over 10 years experience managing various areas of marketing including research, media buying, social, and overall strategy. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes. Joe holds a BSc in Finance and MBA in Strategy & Marketing from the University of Utah. He also has an Executive Degree in Entrepreneurship and Innovation from the Stanford University Graduate School of Business.
Ancient SaaS proverb: If a product feature never gets used was it even created at all?
A month ago, Google, Microsoft, Adobe, and companies all over the United States and world asked their employees to work remotely and new data from CloudApp shows how that phrase has completely altered the way work has been done.
Seeing is believing and, apparently, seeing is also working. The importance of visuals in the way we work and what we share is staggering, and it’s only growing according to the latest Video Trends in 2020 report from CloudApp.
3,000 employees across 8 nations were polled by the Workforce Institute at Kronos and they found that more than half of full-time workers thought they could do their job in five hours a day if they didn’t have any interruptions.
The workplace continues to evolve even in 2020.
TikTok could be the biggest brand opportunity that we’re not quite sure what to do with yet. According to a recent survey from CloudApp, 40 percent of Gen Z spends 5+ hours a day watching YouTube or other social video content. 1 in 5 Gen Z office workers confessed to using 10+ hours of their workday on TikTok or other social related video.
One of the most significant changes in today’s work environment is the people or lack-thereof. We’ve recently looked into whether the modern workplace has a need for an established office. The growth in remote work, the power of personal computers and laptops, plus the growth of SaaS capabilities that expand features and processing power all create a picture that is much more decentralized.
It's hard to believe but the holiday season is just around the corner! Before you know it, you'll be cutting the turkey and wrapping gifts to place under the tree. The holidays are a wonderful time of year but if you're like most people, you struggle to unplug from work during them.Don't worry; we're here to help!In this article, we'll show you why unplugging is so essential and how to mentally disconnect from work while you're outside the office. Ready? Let's get started!
Last week I had the chance to work with a good friend Leonard Kim on a joint webinar. We talked about usage of CloudApp, building a business, marketing strategy, and how to integrate video collaboration to improve your Top of Funnel (TOFU), Middle of Funnel (MOFU), and Bottom of Funnel (BOFU) conversions.
The future of work is only as good as the productivity software you rely on. Time and money are two of the most important things in business. Without money you can’t keep your doors open, make payroll, or invest in the future. Time is undefeated in its quest to define business. It’s a finite resource, something that we never have enough of, and something that if placed in the wrong thing can set you back even more time.
My last day of a 5 week sabbatical from Adobe was similar to the first day it started. I got up with my two little boys and made them breakfast, brushed their teeth, and got their clothes on while my wife was with our baby. The next step was something I had never experienced before though, instead of heading off to work I stayed. I stayed longer than I had ever stayed away from work or school since I was 16 years old. Also, as I wrote about earlier, I completely shut down all notifications from both email and social media to go completely off the grid. I learned a lot about myself, my family, my job, but 3 things stand out.
I’ve been given a gift over the next 5 weeks from my employer Adobe. Its not money, a promotion, or a traditional gift you might think of, but rather the gift of time. After 5 years of working at Adobe each employee is offered a 4 week sabbatical. A time to unwind, relax, and focus on the true things outside of work that bring us joy. The office also has a customary week shutdown during the week of 4th of July, so that gives me 5 weeks to spend with my family.
How likely are you to recommend this product to a friend? Please answer on a scale from 1-10. This simple question developed by Fred Reichheld in 2003 during his time at Bain & Company became known as Net Promoter Score (NPS). Since then, this score has been largely accepted to be a way to measure customer loyalty, but that was before social media existed.
What is it that creates a great customer experience? Is it a good interaction with customer service or with a mobile website or app? Is it personalization in messaging, or something else entirely? In a recent survey by Gartner, it said that by 2017, 89 percent of marketers expect customer experience to be their primary differentiator.
Can you run a complex algorithm for me that will save me time and make my company more money? Sure, Joe, I will get right on that. This might not be how we interact with artificial intelligence (AI) today, but it may not be far off. The future of work is a growing conversation with a 40% increase on social networks globally with Germans holding a slight edge at a 42% increase. Could the automation of more complex tasks be on the horizon?
With the amount of focus on Blockchain tech over the last year, I thought it would be great to get an opinion piece from the founder of a blockchain led company, Ben Beasley, to contribute his thoughts on where blockchain might disrupt our current financial markets. Below is his post.
Blockchain is on a mainstream tear. Over the Thanksgiving weekend alone, Coinbase — the United States’ largest exchange for trading blockchain’s blue-chip crypto currencies, bitcoin and ethereum — added over 100,000 discrete accounts in a little over 24 hours. Not surprisingly, both bitcoin and ethereum zipped to all-time-high valuations and continue to dominate market discussions in traditionally buttoned-up magazines and outlets.
“Pokémon Go: Meaningless Obsession or Augmented Reality Catalyst?” was a headline of a post I wrote in the summer of 2016 shortly before the gaming obsession hit full steam. Nearly 20 months after, where do we stand with the future of “reality”?
My whole life I have loved robots. From watching Johnny 5 on “Short Circuit” to dreaming of having a maid like Rosie from “The Jetsons” as an adult. Some of my favorite movies as a teen had robots in them. “Terminator,” “Robocop,” “I, Robot” (Was I the only one?), and of course there is the resurging popularity of “Star Wars” and its sequels/spin-offs, which is nearing $2 billion in revenue globally. It’s clear that robots are at the forefront of everyone’s minds around the world. These great shows and movies got us thinking: What do people really think about the impact robots and automation are having on their lives, particularly work?
The new buzz word of the last five years is disruption. We have seen AirBnB change the way the travel industry is viewed, Uber and Lyft change the way we get around, and Amazon continues to increase our expectations in retail. What might disruption in the financial industry look like? It starts and ends with blockchain.
The movie Dunkirk follows the heroic actions of many leading up to saving thousands of troops stuck on the Dunkirk beach in France. The events are played out in 1 week, 1 day, and 1 hour formats and create a unique look at what transpired. As the new year approaches you will no doubt be bombarded by reports focused around “new trends” or “emerging tech”. This year consider a Dunkirk style approach as we go into 2018 by focusing on how my three top topics below can fit into your first month, first quarter, and the entire year of tech focus as a company.