3 Tips to Maximize Cybersecurity Value

3 Tips to Maximize Cybersecurity Value

3 Tips to Maximize Cybersecurity Value

Cybersecurity continues to be a major focus for organizations and business leaders.

Here are my 3 tips to strategically enhance a cybersecurity team’s long-term value-proposition to the organization.


It comes down to three tiers of progress. Build, Compare, and Compete.

First, we must build a sustainably effective, comprehensive, and highly efficient cybersecurity capability. This is the most important step that every cybersecurity leader works towards on a daily basis. 

Although the core of this work is fundamental to our operational existence, we need to pay attention to aspects often ignored, including the concept of aligning efficiency to financial optimizations and disproportionate resource allocation weighted to the most likely attacks. It is also crucial to see cybersecurity as a never-ending endeavor that must be incorporated into the overall everyday business processes and goals.

Sustainability is another key objective that is often overlooked while distracted by short-term battles. CISOs must plan for financial constraints, evolving threats, shifting technology landscapes, confusing regulations, and rising expectations of security to ensure longevity. Cybersecurity cannot continue to impose ever greater expense, friction, and frustration on the organization. A breaking point will be reached if proper strategic planning is not employed.

Second, and this is where we diverge from what most CISOs focus upon, is about Comparing your organization to others in your sector. We must understand the attacker's perspective. When they look for their next victim, they are evaluating who is best to target. By looking at your organization in contrast to others, you can understand how you appear in the landscape, and if you are in the pack or falling behind.  You don’t want to be the easy prey. 

For instance, consider some ransomware attacks in recent years. All of them could probably have been avoided if the companies had invested a little more money in protecting themselves. An experienced virtual CISO company can help you gain perspective by using emulation and varying analysis methods. They can also leverage crowdsourcing to provide a unique vantage point on how others view the organization.

Third, cybersecurity in operations, products, and services is becoming a Competitive advantage in many fields. The expectation of digital security, privacy, and safety, is rising as a purchase and loyalty factor with consumers.  This is where cybersecurity can help the organization compete and therefore contribute to fulfilling the business goals (like revenue, market share, upselling, and more). 

Cybersecurity can be a differentiating factor in many ways, including non-traditional competition. Savvy companies like Apple and Microsoft are maneuvering to improve their bottom line! Cybersecurity has the opportunity to not only enable, but contribute to corporate goals. Explore the potential and align as necessary to deliver value in new ways!

Those are my 3 high-level tips to maximize cybersecurity value.  By achieving success in these domains, you will be far ahead of others in being able to communicate sustainability and value for your cybersecurity program.


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Matthew Rosenquist 

Cybersecurity Expert

Matthew Rosenquist is an industry-recognized pragmatic, passionate, and innovative strategic security expert with 28 years of experience. He thrives in challenging cybersecurity environments and in the face of ever shifting threats. A leader in identifying opportunities, driving industry change, and building mature security organizations, Matthew delivers capabilities for sustainable security postures. He has experience in protecting billions of dollars of corporate assets, consulting across industry verticals, understanding current and emerging risks, communicating opportunities, forging internal cooperation and executive buy-in, and developing practical strategies. Matthew is a trusted advisor, security expert, and evangelist for academia, businesses, and governments around the world. A public advocate for best-practices, and communicating the risks and opportunities emerging in cybersecurity. He delivers engaging keynotes, speeches, interviews, and consulting sessions at conferences and to audiences around the globe. He has attracted a large social following of security peers, is an active member on advisory boards, and quoted in news, magazines, and books. Matthew is a recognized industry expert, speaker, and leader who enjoys the pursuit of achieving optimal cybersecurity. Matthew Rosenquist is experienced in building world class teams and capabilities, managing security operations, evangelizing best-practices to the market, developing security products, and improving corporate security services. 

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