IoT is reshaping digital marketing by offering marketers endless possibilities to boost their marketing tactics.
IoT is a giant network of things and people communicating with each other using various wired and wireless technologies. IoT makes communication between people and things seamless. Similar to how IoT has been shaping various industries, like healthcare, retail, and logistics, we are now witnessing how IoT is shaping digital marketing. Any business, be it big, small, or a startup, aims to provide satisfaction to its customers and build great relationships with them, to make larger profits.
IoT provides numerous benefits to organizations.
Here are the advantages of using IoT:
Improved productivity of staff and reduced human labor
Efficient operation management
Better use of resources and assets
Improved work safety
Thorough marketing and business development
Enhanced customer service and retention
Better business opportunities
IoT platforms collect data from different devices that contain inbuilt sensors. Thereafter, it applies analytics to the digital assets accumulated and shares the most valuable information with applications built to address specific needs. IoT provides various benefits, such as real-time monitoring, operation and process optimization, and provision of immediate help for complex systems. IoT enables physical devices to stay connected. This helps maintain complete transparency amongst machines. Moreover, machines can communicate with each other without any human intervention. Furthermore, marketers can get more profound insights about their customers and get an idea about their purchase or browsing history. Another critical advantage of IoT is monitoring. For instance, knowing that you are low on a specific product could save you recurrent grocery shopping trips. Besides, tracking the expiration of any product enhances customer safety. IoT allows appliances to interact with each other effectively, thereby conserving cost and energy simultaneously.
Marketers aim at interacting with their customers through various means available. One of the dominant forms of marketing is digital marketing. Nowadays, people perform online shopping, browse online content for their needs, and marketers could use this opportunity to boost their marketing skills. Marketers must analyze their customer's behavior and know what they are planning to buy. IoT tools could be used to analyze customer responses and accordingly send them offers related to similar products. IoT can help digital marketers with large datasets about their customers to provide useful insights and enable customers to interact with brands without the need for third-party merchants. However, digital marketers might face few challenges. The major component of any IoT ecosystem is a sensor. Sensors collect all the data about customers. Once these large chunks of data get assimilated, handling them is an issue. IoT is shaping digital marketing and digital marketers must inculcate practices and strategies to overcome the current challenges that lie in the path of such an implementation and must thoroughly analyze their customer’s behavior to achieve significant advancements in their respective sectors.
Naveen is the Founder and CEO of Allerin, a software solutions provider that delivers innovative and agile solutions that enable to automate, inspire and impress. He is a seasoned professional with more than 20 years of experience, with extensive experience in customizing open source products for cost optimizations of large scale IT deployment. He is currently working on Internet of Things solutions with Big Data Analytics. Naveen completed his programming qualifications in various Indian institutes.