You bought a house plant to change the vibe of your place. It's fresh, green, and beautiful to look at! We know that it would need water every day to stay fresh and most importantly, to grow.
The same goes for your business website. Both of them share a similar idea of growth. They need maintenance.
According to WebFX, businesses invest $35 to $5000 per month on website maintenance. With a growing consumer percentage buying products online, the quality of your website becomes very important.
It does not matter whether your business is small or large. Web maintenance is necessary for both. There are many aspects to web maintenance, so let us understand it in detail and also know why it is so important.
Website maintenance is a way of knowing if your website is up to date. In times of growing technical demands and internet usage, it becomes very important for any business to update their website accordingly. The website needs to be evaluated in terms of security, content relevance, and user experience. This would increase traffic on your website and strengthen SEO which would affect your Google rankings.
Retaining your customers and their engagement depends on the health of your website. When your website is functional, it becomes highly important to check it regularly. The problems wouldn’t seem so big at the start but soon they will pile up into a huge mess and highly problematic to deal with.
While maintaining your website, the tasks at hand are:
1. Check for the loading speed of your website:
Ideally, your website should not take more than three seconds to load. If it lags then there is a very high probability of you losing the customers.
2. Check if there are any broken links:
If there are any broken links on your website you should either fix them or remove them entirely. They ruin the user experience.
3. Website content should be relevant and up to date:
If the content of your website is lacking the present requirements of the customer, then it is of no use. So make sure the best of your blogs should be updated according to their relevance.
4. Mobile-first website
The website should be mobile friendly and even the desktop version should run nicely on all browsers.
5. Updating the design of your website.
You could consider updating the design of your website for better engagement. Captivating designs helps in retaining potential leads. If your website is not updated with trending designs you might lose your customers.
Website is a reflection of your business value. To give a good impression to the visitor you need to make sure that your website is updated and is running properly. Most people use their mobile phones to search the web.
So it becomes necessary to check the mobile version of the website. The user experience on both the desktop version and mobile version of your website is a matter of importance. If the user is happy with the experience, it adds more value to the business.
Website maintenance could be useful for your business growth.
Here are four critical benefits of maintaining your website:
Did you know that you need to impress website crawlers along with your customers? Well yes, Google takes the help of its bots which are commonly known as website crawlers to check the quality of any website. These crawlers could help in the promotion of your website if your website matches its standards.
Google analyzes the quality and relevance of your website. It looks for error pages and broken links and if there are any, it directly affects your SEO ranking. So if your website is well maintained Google is happy, it would improve your ranking.
User engagement is fundamental to your success. And users will only stay at your website if you provide them with a good and easy experience. If the website takes more time to load, then the user is very likely to disengage.
The website should also be easy for the user. There should be no unnecessary complications. Make sure that the action buttons and CTAs are working efficiently. If a user gets a good experience, they will spend more time on your website
If your website holds a higher SEO rank and provides a good user experience then your business reputation would surely improve.
If the user gets a positive impression from the website, they are more likely to buy more from your website instead of going to others for the same product. Hence, website maintenance would enhance the value of your business and gain the trust of your customer.
When you are selling your products online, the security of your website becomes important.
Regular maintenance of your website will ensure regular security updates. This would be helpful for higher SEO ranking and gaining the trust of your target audience.
Constant website maintenance would reduce further costs of maintaining bigger problems. Web maintenance should be done regularly so that it doesn't demand high-cost solutions.
You can maintain your website yourself but it takes a lot of time and patience. You can also take external help for website maintenance services. There are companies that can take care of your website. The website maintenance packages depend entirely on your website and the type of business you run.
Below is a web maintenance services list-
Website maintenance gives you an overall solution to improve your SEO ranking, providing a good user experience to your customers, and to building trust in your company.
You need to be aware and organized to keep your website active. Analyze your website's condition now, you need to know how it's doing.
Its health is your wealth!
For more questions regarding website maintenance services, please feel free to ask them in the comments below.
Anuja is the Co-founder and CEO of RedAlkemi Online Pvt. Ltd., a digital marketing agency helping clients with their end to end online presence. Anuja has 30 years of work experience as a successful entrepreneur and has co-founded several ventures since 1986. She and her team are passionate about helping SMEs achieve measurable online success for their business. Anuja holds a Bachelors degree in Advertising from the Government College of Fine Arts, Chandigarh, India.