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6 years

Five Content Marketing Trends to Follow in 2019

Like every expertise in the world, content marketing is subject to change, and trends always have a huge impact on the way content marketing is evolving. Professionals around the world have a habit of following the trends. Aspiring people latch on to the new trends, innovative ideas and concepts, try them out, and if it works for them, they continue doing it, or else they drop it and try something else.

6 years

Setting Your Hypothesis Test Up For Success

Setting up your hypothesis test for success as a data scientist is critical. I want to go deep with you on exactly how I work with stakeholders ahead of launching a test. This step is crucial to make sure that once a test is done running, we’ll actually be able to analyze it. This includes:

6 years

5 Ways to Gain an Advantage over Cyber Attackers

Asymmetric attacks, like those in cybersecurity, benefit the aggressor by maintaining the 'combat initiative'. That is, they determine who is targeted, how, when, and where attacks occur. Defenders are largely relegated to preparing and responding to the attacker’s tempo and actions. This is a huge advantage.  

6 years

9 Internet of Things Predictions for 2019

By 2020, the Internet of Things (IoT) is predicted to generate an additional $344B in revenues, as well as to drive $177B in cost reductions. IoT and smart devices are already increasing performance metrics of major US-based factories. They are in the hands of employees, covering routine management issues and boosting their productivity by 40-60% [1].

6 years

ICO 2.0 - Security Tokens are on the Rise

“Pump & Dump” and The End of ICO Marching Bands and Cheerleaders

6 years

Cybersecurity Fails without Strategy

Building and running a cybersecurity organization is a daunting task and most aren’t doing very well. The brutal reality is that the industry is struggling. Even as gains are made in the professional community, losses are skyrocketing in the face of security spending that is increasing to astronomical levels. Some estimates place losses to cybercrime alone at $6 trillion by 2021, doubling from $3 trillion in 2015, while security spending will top $1 trillion with expected double digit annual growth. These losses exceed the global illegal drug market and the security investment burden increases at an unsustainable rate. Even with massive investments over the years, the world continues to hemorrhage losses due to cyber-attacks. These damages are derived from individual organizations that have failed to erect and maintain viable defenses.  

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