In Praise of Smart Work

Imagine this. You are onboard a sinking ship. Everyone is busy draining the water out. But the water is filling in the ship faster than people can drain it out. The ship is still sinking.

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Event Tech: The New Frontier

Imagine looking up to see Sir Richard Branson hovering above you. Surreal? Most definitely. Even more bizarre is the fact that Branson’s dressed as Princess Leia and the Star Wars soundtrack is playing as he’s holographically beamed onto his own tennis court. The music fades and Branson delivers a tongue-in-cheek parody, much to the surprise and delight of the rapt audience.

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How to Stay Ahead of the Competition?

How to Stay Ahead of the Competition?

The marketing domain is flooded with numerous small businesses that are trying really hard to establish themselves as a reputed brand.

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Along Came Donald!

Kennedy, Johnson, (Nixon), Ford, Carter,  Reagan, Bush Clinton, Bush, Obama, then, Trump. What would the great political interviewers of the past made of Donald Trump? I doubt many would have risked interviewing him for fear of being arrested (or worse).

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Never Ask a Customer What you Already Know

You know what I’m talking about. If you have a problem with your cable service, the only way to resolve it is to call the company. You state your account information, tell the agent your problem and more often than not, you’re transferred to a supervisor who makes you repeat everything you just said.

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